- Jan 9, 2023
- 264
- 43
Should you have multiple YouTube channels? This is a very simple question because it really depends. That’s the ultimate answer I’ll give you right now, so let’s dive into why it depends.
Sometimes it’s a very good idea to have multiple YouTube channels, but other times it’s a very bad idea. It honestly depends. I have clients who run over 50 different YouTube channels in different niches, and most of the time they just make a new YouTube channel, but it really depends on if the content you’re making is similar to the content that is actually going viral in the algorithm.
Let’s start with why multiple channels is a good idea. Multiple channels are a good idea if you upload different types of content and you’re looking to branch out. For example, if I’m making videos about playing FIFA and gaming, but I also want to make videos about beauty stuff—completely different—then you should start a new YouTube channel. If someone subscribes for one type of content, they’re expecting similar content. If you’re posting gaming videos and beauty stuff comes up, they’ll be confused and might think, “Why did I subscribe to this guy or girl?” They might not be interested. Starting another channel for different content is best because it won’t hinder subscribers already watching your videos. You can promote the new channel by saying, “I’m doing this type of content on my other channel, check it out in the description.” People will subscribe if interested, and you won’t harm your current channel’s performance.
Why would it hinder your channel’s performance? If your current content is doing well, but you post completely different content, your videos might appear on the homepage or suggested feed. If people don’t click on them, your click-through rate (CTR) drops, signaling to YouTube that people don’t want to watch your videos. This can hurt your entire channel’s performance, including a lower subscriber-to-viewer ratio, as people care less. It’s also harder to implement metadata for one channel with varied content. Multiple channels are also good if you need a different creative outlet—it might help your brain work better by creating more content. Some people work better this way. Creating videos in a different language is another reason for multiple channels. Multiple channels are also a good idea if you can outsource the work and have people creating videos for you, as you have the bandwidth to manage it. And I recommend one account, one channel, avoiding loss of all channel assets due to account problems. Using antidetect tool to help you easily manage all the accounts on one device. If you know a little code, you can achieve automation using scripts by calling API interfaces.
If you’re just getting started, only one person, multiple channels are probably not a good idea. When starting your first YouTube channel, focus on one channel, grow it, scale it up, and then consider creating another. Don’t spend time making multiple channels and hoping for the best. Put all your effort into one channel to make it work. This helps you understand YouTube’s algorithm and become an expert, enabling you to create more channels later.
Summary, depends on the style of videos you’re making, how much time you have, and how much money you can spend on outsourcing content, as that’s what helps scale your channels. If you’re a beginner, start with one channel. Once you’ve grown it, you can make more channels and double your income. What do you think? Are you running multiple channels, or sticking to one? Share your strategy below, and vote in the poll to let us know where you stand!
Sometimes it’s a very good idea to have multiple YouTube channels, but other times it’s a very bad idea. It honestly depends. I have clients who run over 50 different YouTube channels in different niches, and most of the time they just make a new YouTube channel, but it really depends on if the content you’re making is similar to the content that is actually going viral in the algorithm.
Let’s start with why multiple channels is a good idea. Multiple channels are a good idea if you upload different types of content and you’re looking to branch out. For example, if I’m making videos about playing FIFA and gaming, but I also want to make videos about beauty stuff—completely different—then you should start a new YouTube channel. If someone subscribes for one type of content, they’re expecting similar content. If you’re posting gaming videos and beauty stuff comes up, they’ll be confused and might think, “Why did I subscribe to this guy or girl?” They might not be interested. Starting another channel for different content is best because it won’t hinder subscribers already watching your videos. You can promote the new channel by saying, “I’m doing this type of content on my other channel, check it out in the description.” People will subscribe if interested, and you won’t harm your current channel’s performance.
Why would it hinder your channel’s performance? If your current content is doing well, but you post completely different content, your videos might appear on the homepage or suggested feed. If people don’t click on them, your click-through rate (CTR) drops, signaling to YouTube that people don’t want to watch your videos. This can hurt your entire channel’s performance, including a lower subscriber-to-viewer ratio, as people care less. It’s also harder to implement metadata for one channel with varied content. Multiple channels are also good if you need a different creative outlet—it might help your brain work better by creating more content. Some people work better this way. Creating videos in a different language is another reason for multiple channels. Multiple channels are also a good idea if you can outsource the work and have people creating videos for you, as you have the bandwidth to manage it. And I recommend one account, one channel, avoiding loss of all channel assets due to account problems. Using antidetect tool to help you easily manage all the accounts on one device. If you know a little code, you can achieve automation using scripts by calling API interfaces.
If you’re just getting started, only one person, multiple channels are probably not a good idea. When starting your first YouTube channel, focus on one channel, grow it, scale it up, and then consider creating another. Don’t spend time making multiple channels and hoping for the best. Put all your effort into one channel to make it work. This helps you understand YouTube’s algorithm and become an expert, enabling you to create more channels later.
Summary, depends on the style of videos you’re making, how much time you have, and how much money you can spend on outsourcing content, as that’s what helps scale your channels. If you’re a beginner, start with one channel. Once you’ve grown it, you can make more channels and double your income. What do you think? Are you running multiple channels, or sticking to one? Share your strategy below, and vote in the poll to let us know where you stand!