Should we target to rank via Google Web Guide

I like this middle ground users get organised results and no AI answers so publishers can get traffic. These topic based clusters will need some work to appear more often but worth exploring.

https://blog.google/products/search/web-guide-labs/

Targeting structured search features like the Web Guide is a smart move to bypass zero-click AI answers. The core prerequisite is absolute topical mastery, requiring you to cover 90% or more of the related subject matter within a defined content cluster. Securing placement in these highly visible knowledge panels can boost your overall organic Click-Through Rate (CTR) for that topic cluster by an estimated 40%, making the structural and content depth work highly worthwhile.