Should I write 5 different content for same service in 5 different cities?

CrispyChips · Oct 23, 2023

Hello all,

I am working on a website and have been asked to target 5 cities for used truck selling. So should I create 5 different pages like -

used-truck-city-1
used-truck-city-2 and so on...

This way writer would be writing the similar content. Paraphrasing and all.

Is there any better way of doing this?

From my experience, creating different pages for cities (similar content) can lead to cannibalization.

TIA

SOCOM · Oct 23, 2023

There are different ways of doing it.

You can do /service-areas/ and in that section make the titles, "Buy Trucks in [city]" and the permalink would be /service-areas/buy-trucks-in-[city].

Then have /services/ and pages made there on the services but keep them general.

Link from the service pages to the locations.

CrispyChips · Oct 23, 2023

SOCOM said:
There are different ways of doing it.

You can do /service-areas/ and in that section make the titles, "Buy Trucks in [city]" and the permalink would be /service-areas/buy-trucks-in-[city].

Then have /services/ and pages made there on the services but keep them general.

Link from the service pages to the locations.

do you mean this?

CrispyChips · Oct 23, 2023

My main concern is if I create multiple pages, how can I get unique content on all of them?

SOCOM · Oct 23, 2023

CrispyChips said:
My main concern is if I create multiple pages, how can I get unique content on all of them?

You write unique content on them (more work) or you manually spin the articles so that they are relatively unique.

CrispyChips · Oct 23, 2023

SOCOM said:
You write unique content on them (more work) or you manually spin the articles so that they are relatively unique.

thanks

NeedMyLink · Oct 25, 2023

Сonsider localizing each page. Dive into the specifics of each city, the truck market there, any popular truck models, maybe even local events or ties. You'll not only avoid cannibalization but also improve user experience, making the content more relevant to each city's audience.

CrispyChips · Oct 25, 2023

maxmayer said:
Сonsider localizing each page. Dive into the specifics of each city, the truck market there, any popular truck models, maybe even local events or ties. You'll not only avoid cannibalization but also improve user experience, making the content more relevant to each city's audience.

Thinking of a URL structure like this -

abc.com/truck-sale/city1
abc.com/truck-sale/city2
abc.com/truck-sale/city3
----------
abc.com/trailer-sale/city1
abc.com/trailer-sale/city2
abc.com/trailer-sale/city3

Ntseglon · Oct 25, 2023

Also you can get pretty good unique content from some of the AI writers these days

DracoCard · Oct 31, 2023

Consider a single page with city-specific sections, local SEO optimization, or city-specific blog posts to provide useful information without duplicating content.

Should I write 5 different content for same service in 5 different cities?

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