Should I turn to PPC

If you’ve got the budget, test PPC. Pick buyer-intent keywords, see what actually brings in leads. Use that data to sharpen your content game. It’s not about switching, it’s about speeding up what’s already working.

PPC could be worth a shot, just don’t blow the budget chasing random clicks. Pick a couple killer keywords, test the waters, and keep the organic grind going in the background.