Should I rename my links to include keywords?

Grotehond123

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Howdy fellas,

Say my company was selling military grade rocket launchers. To the average customer wanting to buy a rocket launcher, the military spec is really expensive and not what they are looking for (that being simple home use of rocket launchers).

So of course, my pages have been optimized for "military grade rocket launchers", and luckily, they are ranking for it too. However, I have made one mistake when creating my website a few years ago. I have named the urls ../rocket-launcher/ when I should have used ../military-grade-rocket-launcher/. Because in essence, these two are not the same products at all. Using the exact keyword in the URL is obviously better.

My question is; will it be worth changing these URL's, or is it better to leave them be, now that they are ranking?
 
It's not that important for real, it won't make your website ranks better and the impact gonna be minor,
You can change the URL without any problem, just make sure to make a 301 redirect from the old to the new one and you'll be good to go
 
Howdy fellas,

Say my company was selling military grade rocket launchers. To the average customer wanting to buy a rocket launcher, the military spec is really expensive and not what they are looking for (that being simple home use of rocket launchers).

So of course, my pages have been optimized for "military grade rocket launchers", and luckily, they are ranking for it too. However, I have made one mistake when creating my website a few years ago. I have named the urls ../rocket-launcher/ when I should have used ../military-grade-rocket-launcher/. Because in essence, these two are not the same products at all. Using the exact keyword in the URL is obviously better.

My question is; will it be worth changing these URL's, or is it better to leave them be, now that they are ranking?
The Search Engine index might not recognize your website after changing URLs, so that's not the best route to go for. WE suggest that you focus on the content of the page.
If anything, your website URLs are more for the purpose of branding, and distinguishing you from other websites that do the same thing. Imagine if the entire result page is filled with "military grade rocket launchers" links, and none of the links get clicked!
 
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