Hey guys, I had a 10-year-old account but forgot the info so I am new... again!
Anyways, I am running a Facebook Ad Campaign geared toward the Fitness niche at the moment and I am specifically trying to target an audience of Gym loving, Strength & Conditioning loving, Endurance Loving Audience. And the reason I say Loving is because I am trying my best to really target the people who are into endurance and into working out, not just someone who follows a fitness page (and no I am not layering my audience yet - more on that in a moment). I am currently selling an Endurance mask - amongst other CPA offers but that will be later down my funnel when I re-market using my Pixel data.
Campaign Launched 32-48 hours ago:
**image removed at request**
So I have not layered any audiences yet, but I feel like I've learned enough about "hidden" interests that I can really target the audience I am marketing my Endurance mask too.
Does anyone have any suggestions based on my campaign analytics? I am working on some new creatives that will appeal to this same audience but how much more data am I looking to collect before I launch my first re-marketing campaign with my Pixel? Or should I just launch a separate Ad Set now to test layering my audience's interests? Do you guys think my cost per conversion is too high or just right?
I am only 1 week into really doing Facebook Ads but I seem to understand how to be successful in it. I am just afraid of not reading my data accurately and making the wrong/unnecessary pivots which will cause me to be ineffective at marketing my products come conversion time. Any suggests guys? Thank you in advance for your help, I god honest really appreciate your time reading this post. Thank you.
Anyways, I am running a Facebook Ad Campaign geared toward the Fitness niche at the moment and I am specifically trying to target an audience of Gym loving, Strength & Conditioning loving, Endurance Loving Audience. And the reason I say Loving is because I am trying my best to really target the people who are into endurance and into working out, not just someone who follows a fitness page (and no I am not layering my audience yet - more on that in a moment). I am currently selling an Endurance mask - amongst other CPA offers but that will be later down my funnel when I re-market using my Pixel data.
Campaign Launched 32-48 hours ago:
**image removed at request**
So I have not layered any audiences yet, but I feel like I've learned enough about "hidden" interests that I can really target the audience I am marketing my Endurance mask too.
Does anyone have any suggestions based on my campaign analytics? I am working on some new creatives that will appeal to this same audience but how much more data am I looking to collect before I launch my first re-marketing campaign with my Pixel? Or should I just launch a separate Ad Set now to test layering my audience's interests? Do you guys think my cost per conversion is too high or just right?
I am only 1 week into really doing Facebook Ads but I seem to understand how to be successful in it. I am just afraid of not reading my data accurately and making the wrong/unnecessary pivots which will cause me to be ineffective at marketing my products come conversion time. Any suggests guys? Thank you in advance for your help, I god honest really appreciate your time reading this post. Thank you.
Last edited by a moderator: