Let's say a competitor has a lot of fresh content. One day, they announce a contest. I want to blog about the contest. But if I link to them, I give them link juice, even if I nofollow. Should I link to them or not? If not, it's kinda silly to write about the contest, isn't it? p.s. This is a weak competitor. Although they have the freshest content, they are ranked 87th on Yahoo and >100 on Google. If they weren't a weak competitor, would you give the same answer?