Should I keep URL short as possible or include keyword and make it a bit longer?

Ricardo R

Banned for Abuse of Staff
Joined
Jan 16, 2021
Messages
130
Reaction score
66
So rank math is giving me 84 score when I include the keyword in URL but when I make the URL short (following Brian Dean), it is reducing my score to 77. So what should I be doing is my question. Thanks in advance and cheers.
 
Keyword in URL: A Google rep called this a “a very small ranking factor“. But a ranking factor nontheless.
"I believe that is a very small ranking factor. So it is not something I'd really try to force. And it is not something I’d say it is even worth your effort to restructure your site just so you can get keywords in your URL."
In the Google hangout in 2016 at the 17:50 minute mark John Mueller of Google said that keywords in the URL is a "very small ranking factor."

URL Length:
In a Twitter from 2020 John Mueller said:
"URL length is not a ranking fraction."
1611790197952.png

Number of characters in URL correlates with ranking: see https://ahrefs.com/blog/on-page-seo/ (correlation does not mean causation)
1611789644546.png
 
Last edited:
Back
Top