Should I incorporate a blog into my script site?

I've got a recipe site that I've had for about two years now. The traffic is poor to moderate. I'm ranking 25+ in Google for my keywords but 7th in Bing. I've learned a lot in my short time here at BHW and I'm increasing my BL daily.

I've seen a lot of tools that are catered towards blogs and getting links using pingbacks (if I'm understanding correctly). I'm thinking about adding a WP blog to my site, but I'm wondering how I would get folks from my blog to my actual site? The site is using a script and I can add a link to the blog on the script side, but I don't know what to do as far as integrating the blog into the actual recipe site. Can anyone offer any suggestions short of putting a link and hope that they click on it? Am I right in thinking I should add a blog in the first place?

To find out about all the advantages of blogging just read some threads in the blogging section.
SEO, indexing, interaction with your visitors are just a few of them.

In your case a blog gives you the opportunity to share thoughts, tips, snippets and news on recipes and cooking without disrupting the structure of your main site.

A blog can be installed inside a folder. So your blog can be part of your main site.

The theme (or template) of a blog can be edited to mimic the layout of your recipe site.

There are a couple of ways to get traffic from the blog to the main site.
These are just some examples.
- you can edit the blog code so that the Home button of your blog directs to the homepage of your recipe site.

- you can post a recipe in the blog and add a link to the post that leads to more recipes of the same kind.

- you can place a banner in a blog widget drawing attention to your recipe site.

- you can iframe your recipe site in a blog page and make that page the homepage of the blog. Whoever comes to the homepage of your blog will see your recipe site.

- you can place links inside the content of your posts that leads to your recipe site.

Thanks for the great tips!

With every blog you link to a recipe. Also, use trackbacks. This will also be a great opportunity to have google adsense down the sidebars so you can get extra income that way. You will get long tail keywords and if you don't have exaclty what they want then chances are someone is bidding on that keyword and they can pay for you to send them that traffic.