I've got a recipe site that I've had for about two years now. The traffic is poor to moderate. I'm ranking 25+ in Google for my keywords but 7th in Bing. I've learned a lot in my short time here at BHW and I'm increasing my BL daily. I've seen a lot of tools that are catered towards blogs and getting links using pingbacks (if I'm understanding correctly). I'm thinking about adding a WP blog to my site, but I'm wondering how I would get folks from my blog to my actual site? The site is using a script and I can add a link to the blog on the script side, but I don't know what to do as far as integrating the blog into the actual recipe site. Can anyone offer any suggestions short of putting a link and hope that they click on it? Am I right in thinking I should add a blog in the first place?