should i create new post for sideway keywords?

javadth

javadth

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Hi
i have online shop website
for example i have a page that i created for a product like " buying Italian Nutella "
but it ranks and gets more visits for " Breakfast chocolate "

now i don't know what should I do?
should i create a new page on my site just for Breakfast chocolate ? or i should leave it and don't touch it ?

or i have a page that i create to sell " Baking soda " but it ranks higher for " buying 25k packs of Baking soda "

now whats the best choice?

how should i manage it ??
 
Last edited:
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If a page is ranking well for a related keyword, leave it as is. Don’t fix what’s working. Instead, create a new page targeting the sideways keyword directly. This builds topical authority without hurting your current rankings. I’ve done this on niche sites and it works like a charm.
 
lightningen said:
If a page is ranking well for a related keyword, leave it as is. Don’t fix what’s working. Instead, create a new page targeting the sideways keyword directly. This builds topical authority without hurting your current rankings. I’ve done this on niche sites and it works like a charm.
Click to expand...
i dont want to delete main page

so u may create a new page for the higher ranking keyword yes?
even if its not brand and just a " sale keyword " ?
 
Yes, create a new page targeting the higher-ranking keyword, even if it’s not branded or your original intent. It lets you capture extra traffic without affecting the main page. I've done this often and it helps build topical depth too.
 
In earlier days, we were calling it “Google Dance”, I don’t think there is any issue with your website, but it’s just Google trying to check different pages based on their flawed AI based ranking moderation system.
 
Don’t make new pages; just add H2 sections (e.g., Breakfast Chocolate on your Nutella page, Pack Sizes on your Baking Soda page) with a short paragraph under each so Google knows those topics belong there.
 
If your page ranks for a side keyword like “Breakfast chocolate”, and it's getting traffic don’t touch it. Let it keep ranking and getting visitor. Instead of this , you may create a new, optimized page targeting that side keyword. You’ll have 2 pages ranking and possibly dominate both keywords.

Same for the “25k packs of Baking soda” if this page has a solid keyword, make a separate page for it too. OKK??? Let the original rank naturally, but make new pages about those keywords to get more visitors. It's not something you must do, I'm just sharing from my own experience.
 
for the "buying Italian Nutella" vs "Breakfast chocolate" example it's probably best to create separate pages as the intents of the 2 keywords are different.

But for the "baking soda" vs "buying 25k packs of baking soda" the intents seem very similar, so you could work the long tail keyword into "baking soda"s page because if you create a separate page for the long tail it's possible that you'll run into cannibalization issues and then neither page will rank.

Or, if you want, you can create a separate page but then add a canonical tag into the "baking soda" page to tell google that that's the original page. I would still choose option 1 though...
 
Sideway keywords? :cool: Don’t touch ranking pages, just optimize them for “Breakfast chocolate” or “buying 25k packs of Baking soda.” :D
 
You’re already ranking for a side keyword, don’t touch that page. Just let it do its thing. But if the search intent of that side keyword is strong enough (like “breakfast chocolate”), then it’s usually worth creating a new page specifically for it.

Not to “fix” anything, just to capture more targeted traffic without hurting what’s already working. Think of it as expanding, not replacing.
 
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