So I started a new company, whose name is a made up word. The domain (company).com was expired and at the godaddy auctions at the time of me creating this company. I did not think that this domain price would go up at all since it is essentially a worthless (no backlinks or PR) domain, other than having age. But now that the auction is almost over the price has risen to about $100. Do you guys thing its worth it for me to buy this or just register a domain name like this (company)(relevant word).com This company name is my brand name for products I will be selling. Please tell me what you guys think.