short video (Scroll)

Has anyone tested short video ads (Scroll) and seen improved conversions vs image ads? What were the results?
I tried: make a 9:16 “scroll video” campaign under 15 seconds + same audience as photo ads. Result: video got more clicks and interactions, but CPA was higher than still images without deep optimization.
 
Short videos tend to boost conversions more than image ads, since they capture attention and convey a message quicker, but it depends on the audience and ad quality.
 
Yeah, short videos usually get higher engagement and conversions than images, but testing both is key.
 
Short video ads are way better than Image ads. Try trending editing short ads.
 
Has anyone tested short video ads (Scroll) and seen improved conversions vs image ads? What were the results?
I have had 30% more conversions through short video ads than my usual normal ads.
 
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