Shopping ads for virtual products.

Running shopping ads for virtual or digital products can be tricky, but it’s definitely possible as long as everything aligns with platform policies. Clear product descriptions, accurate categorization, and transparent delivery details make a big difference. I’ve found that highlighting the nature of the item as a digital product upfront helps prevent unnecessary flags. Focusing on compliance and a clean listing setup tends to give the best long-term results.

Shopping Ads usually aren’t a good fit for digital products, as they’re often flagged for policy issues. It’s better to focus on Search, PMax without a feed, Display, or YouTube.