Shopify- why people abbandoned at checkout

Like 1 year ago,i tried to do dropshipping with shopify,invested more than 50$ for 0 sale.
But 7 day ago i have tried another time,because i think this idea work. And after 7 days i have do 12 sales with 1,704 views. ( like 660$,300 for me ),so guys,never give up if you think in your ideas,and work.

But now i see a lot of people leave the product at checkout and don't do the order.

Added to cart 71
4.17%

Reached checkout 23
1.35%

Purchased 14
0.82%
Anyone use Shopify and have some experience like this? is normal or i fail in something?

Thanks guys and sorry for my bad english

Do you offer free shipping?

yess all product are free shipping

legoknekt said:

Do you offer free shipping?

Click to expand...

Send out recovery email and see if you can recover them

This is a average not every person who is going for buy is going for checkout as well.

i think do like a coupon with little discount and send email.