This is pretty ridiculous. OK. Shopify storefronts are buggy as Hell. At first it may not seem like such a large problem, but if you are looking to build a long-term business, that will make money for your for many years to come, Shopify is NOT the best choice. Basically, you can add product tags to each product. These tags are what the "filter" drop down list utilize on your product catalog page. But if you create a tag, then later stop using it, it will still show up in your filter list on your products catalog page. This means people will be directed to dead and empty pages from google. This means your filter dropdown lists will be a MESS and your store looks VERY unprofessional. Shopify has known about this issue since 2007 !!! There are many threads in their own forums about this issue. The support staff continually placates the store owners, continually tells them "The problem is fixed now" and the store owners (in these threads) continually come back and say "Just checked - problem still exists." The Support staff Continue to read off their flowchart "Thank you for patience, we are working on this now! Thank you! We understand your frustration!" Which is super insulting when the problem persists. What's more, it should be SIMPLE to fix this issue. It is merely a "Tags" function. Anyone who codes knows that unless their platform is code is buggy AS HELL, it should be really easy to fix. Clearly it is buggy as hell. Here is a post on their forum from 2007. It shows that this issue first appeared in 2007 (OK BHW, in all of its wisdom, will not allow me to link to these threads, so they are posted in Totality below) The bug clearly was NOT fixed, as here is a much better post on their forum from 2013 where business owners are losing scads of money and totally getting the shaft from "support"? (OK BHW, in all of its wisdom, will not allow me to link to these threads, so they are posted in Totality below) So, if you are looking to turn a quick buck with a "churn and burn" shopify is perfect - who cares about long term issues if you aren't trying to build a stable, lasting (honest) business? But if you don't want MAJOR headaches with a complicated store that is earning you tons, then Shopify is a .very. bad choice.