App Store Optimization (ASO): Just like mobile apps, it’s important to optimize your Shopify app page. Make sure to use relevant keywords in your title, description, and tags to improve search rankings. Also, upload high-quality images and videos that showcase your app’s features.
Leverage the Shopify Partner Program: Shopify has a large network of partners. If your app is helpful to their customers, consider working with a Shopify expert or agency to help you promote your app to more merchants.
Content Marketing: Create valuable content, such as blog posts, guides, or case studies, that show how your app solves a specific problem. Promote this content on your website and social media to attract more merchants.
Work with influencers: Find YouTubers or bloggers who focus on Shopify and invite them to review your app. With influencer recommendations, you can increase credibility and exposure.