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Shopify app keywords

Discussion in 'Blogging' started by bicyclethief, Jun 9, 2014.

  1. bicyclethief

    bicyclethief Newbie

    May 29, 2014
    Likes Received:
    Hi guys,
    This is a clueless newbie question.

    I have developed an app that is available on the Shopify app store. I'm making some money from it, but I need to drive focused traffic (ecommerce merchants) to my website to get more installs. I've decided to use blogging as a way to do this. The plan is to produce articles of interest to merchants. I can list many topics off the top of my head that would be interesting to this audience, but I would like to know how I can take a more scientific approach to it. How can I identify keywords to target? I have been using the Google keyword tool, but there appear to be very few searches related to what I'm doing.