Sharing|Tips for Running Search Arbitrage on BIGOAds

Ada_ski

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Search arbitrage remains a hot topic. However, since Google started cutting AFD budgets, the profit margins have obviously been shrinking. In addition to rushing to kickstart RSOC campaigns, trying to explore more new media resources to capture traffic dividends will also be a useful way to earn more profits.

We tried BIGOAds.
It's a rising social media platform and suit for running search arbitrage campaigns——it has already been recognized by Ads.com and System1:
For Ads.com, you can directly select BIGOAds as a traffic source in the backend.
For System1, simply notify your AM to begin testing BIGOAds.

Now, the next question is—how do you launch campaigns on BIGOAds in a right way? Let me show you


[Account Setup]

1. Create Pixel Events

If the postback event_id is configured as "button," then after creating the pixel, select the event to be postbacked as "button click"

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2. Setup Ads
- Put 1 keyword in 1 campaign;
- At the ad group level, choose the optimization goal as "button click" and bid on this event. Each adset can have multiple ads; for new accounts, it is recommended to start with 4-5 adset.
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- It is recommended to use "Programmatic creative" delivery, which can improve material optimization efficiency and bidding capabilities.
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- During the learning phase, the conversion cost will be relatively high, which is normal. The cost will decrease and stabilize 1-2 days after the learning phase ends. It is recommended not to make any adjustments that are detrimental to data accumulation during the learning phase (such as lowering bids, reducing budgets, deleting materials, or narrowing targeting).
- Once the delivery is stable, you can scale up by adding keywords and increasing the number of ad sets.



[Recommended Target Regions and Benchmark Data]

Currently, the recommended target regions are the United States, Japan, and the six Gulf countries. Attached are the average benchmark performance data.
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Commonly used keywords in each region are as follows:

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[Data Tracking]

The BIGOAds currently does not support direct configuration of postbacks and deployment links on the search arbitrage first-generation platform. There are two supported methods for postback:
1. Using third-party web products (e.g.Clickflare, Voluum)
2. Client connects with the server of BIGO Ads
3. Other Integration Tips
- Track the button click event on the search results page. That is, the event of clicking the keyword for the second time. It is recommended to map this event to the button event of BIGO Ads, that is, event_id=button;
- [Not mandatory] Add a parameter field for BIGO Ads to send publisher id.


That's it!
Just some sharings. If you have any questions, feel free to leave a comment.
 
I tried Bigo once with AFD feed and the result was horrible, specially complain from feed providers
 
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