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[SHARE] Summary of Books on Creative Thinking

Discussion in 'Offline Marketing' started by vinayamb25, Mar 18, 2012.

  1. vinayamb25

    vinayamb25 Registered Member

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    Problem: I know there are lots of excellent books around to hit my "creative thinking" chord and they help me big time to think out of the box which is really important in today's marketing environment. But the biggest problem is I cant seem to manage the time and dedication to read these 150+ page books and learn on a regular basis.

    I am sure you can relate to my problem.

    Solution What I do is try to find the gist of these books by checking their reviews on amazon, their executive summaries but often they are not quite informative and somewhat biased.
    So, I find myself a solution.

    which is I am going to share with you guys.

    Well, I am going to share with you a list of books whose summaries I have got with me. You just need to post the name and the author(COPY -PASTE) in this thread and I will post it. - Simple.
    These summaries would be maximum 9 pages, so it wont take much time to learn something.

    Here is the list.

    A Whack On The Side of the Head by Roger Van Oech
    Blockbusters by Gary Lynn, Richard Reilly
    Borrowing Brilliance by David Murray
    Brain Rules by John Medina
    Build Your Own Garage by Bernd Schmitt, Laura Brown
    businessThink by Dave Marcum, Steve Smith, Mahan Khalsa
    Buy-In by John Kotter, Lorna Whitehead
    Disciplined Dreaming by Josh Linkner
    Driving Growth Through Innovation by Robert Tucker
    Fast Second by C. Markides, Paul Geroski
    Flash Foresight by Daniel Burrus, John David Mann
    Getting to Plan B by John Mullins, Randy Komisar
    Group Genius by Keith Sawyer
    Hidden in Plain Sight by Erich Joachimsthaler
    Hoover's Vision by Gary Hoover
    How Breakthroughs Happen by Andrew Hargadon
    How To Think Like Leonardo da Vinci by Michael Gelb
    Idea Mapping by Jamie Nast
    If You Build It Will They Come? by Rob Adams
    In Pursuit of Elegance by Matthew May
    Innovate Like Edison by Michael Gelb, Sarah Caldicott
    Innovation by Curtis Carlson, William Wilmot
    Inside Steve's Brain by Leander Kahney
    Intuition At Work by Gary Klein
    Jump Start Your Business Brain by Doug Hall
    Little Bets by Peter Sims
    Made to Stick by Chip Heath, Dan Heath
    Payback by James Andrew, Harold Sirkin
    Power Thinking by John Mangieri, Cathy Block
    Renovate Before You Innovate by Sergio Zyman
    Rules For Revolutionaries by Guy Kawasaki
    Serious Creativity by Edward de Bono
    Simplicity by Edward de Bono
    Smarts by Chuck Martin, Peg Dawson, Richard Guare
    Super Crunchers by Ian Ayres
    The Back of the Napkin by Dan Roam
    The Business of Memory by Frank Felberbaum
    The Do-It-Yourself Lobotomy by Tom Monahan
    The Game-Changer by A.G. Lafley, Ram Charan
    The IdeaFisher by Marsh Fisher
    The Innovation Killer by Cynthia Rabe
    The Irresistible Growth Enterprise by Donald Mitchell, Carol Coles
    The Other 90% by Robert Cooper
    The Power of Less by Leo Babauta
    The Tipping Point by Malcolm Gladwell
    The Wisdom of Crowds by James Surowiecki
    Think Better by Tim Hurson
    Think Twice by Michael Mauboussin
    Tuned In by Craig Stull, Phil Meyers, David Meerman Scott
    Weird Ideas That Work by Robert Sutton
    Whoever Makes The Most Mistakes Wins by Richard Farson, Ralph Keyes
    Why Not? by Barry Nalebuff, Ian Ayres
    Wikinomics by Don Tapscott, Anthony Williams
    Your Brain at Work by David Rock


    P.S. Just a suggestion, please do make notes while reading these summaries, not doubting your memories, but it will keep the data intact for a longer time.
     
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    Last edited: Mar 18, 2012
  2. .:mAestro:.

    .:mAestro:. Regular Member

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    Serious Creativity by Edward de Bono

    Btw. Why can't you post all here immediately? Or put on Mediafire?
     
  3. vinayamb25

    vinayamb25 Registered Member

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    Bcoz that way 90% of people are not gonna use it for good and it will get leeched on other wannabe blackhat forums. Although, this method is not going to stop those leechers but it would make their work a bit difficult.

    Serious Creativity by Edward de Bono
    Download:
    Code:
    http://www.mediafire.com/?zzuy8h6071n2ecr
    Virustotal:
    Code:
    https://www.virustotal.com/file/ee41714b6838007fe7a883d8d61e01589cc81ddd94eb766e17088d717e936ddd/analysis/1332032772/
     
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  4. .:mAestro:.

    .:mAestro:. Regular Member

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    Ok. Smart move.
    Thank you very much for this share.

    I'm reading a lot these days about creative thinking and copywriting. I believe it will be great knowledge for my future landing pages etc.

    Edit: I've just saw your previous threads and now I know why you were familiar to me :) I loved almost all you shares. +rep
     
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    Last edited: Mar 18, 2012
  5. vinayamb25

    vinayamb25 Registered Member

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    Glad to be of any help.
     
  6. vignesh

    vignesh Registered Member

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    Your offer for the Summaries is sure exciting for me as I am a research scholar working on Creativity as a subject! :)
     
  7. vignesh

    vignesh Registered Member

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    I'd sent you a PM. Would be great of you could respond whenever you could spare some time. Thanks a lot!