SGE Killing CTR?
- Thread starter She Hulk
- Start date
Backlink Guru
BANNED
- Apr 16, 2025
- 407
- 108
Yeah, SGE is definitely shaking things up. Early data shows it’s eating into traditional organic CTR, especially for top-of-funnel queries. Google is giving more direct answers, which means fewer users are clicking through.
That said, there's still room to adapt:
It’s not game over, but it’s a new game
That said, there's still room to adapt:
- Target mid to bottom-funnel keywords where users want deeper info or comparisons.
- Build brand searches — if people search you directly, SGE can't replace that.
- Focus on EEAT content that builds trust and authority — it’s more likely to be cited in SGE summaries.
- Schema + content formatting matters more now for visibility within AI snapshots.
It’s not game over, but it’s a new game
BacklinkBeast
BANNED
- May 13, 2025
- 86
- 34
Yes, SGE is reducing organic CTR by answering queries directly in the SERP.
Suggestion: Shift focus to long-tail keywords, build topical authority, and optimize for brand visibility within AI-generated answers. Also, diversify traffic sources beyond Google.
- Nov 23, 2020
- 5,930
- 1,706
SGE’s already nuking CTRs on some niches. Saw a 28% drop on one of my health sites since May tests rolled out.
shanontursi6890
BANNED - Failed to resolve a dispute
- Dec 17, 2024
- 139
- 18
Google’s SGE (renamed AI Overviews (AIO) in May 2024) uses generative AI to provide direct answers at the top of the SERP, often pushing organic results below the fold. Industry data and X-sentiment confirm that AIO significantly reduces organic CTR, especially for informational queries, but the impact varies by segment and query type
- Oct 29, 2021
- 8,397
- 3,593
Recently I have noticed that SGE is suggesting links in the content. So the clicks are getting back again.