Setting Up conversion tracking correctly on microsoft ads

I

ic_9

Registered Member

Mar 13, 2026

58

17

• Friday at 10:28 AM

• #1

Hi, I am relatively new to running campaigns on the microsoft network and struggling a bit with getting the UET tag to report conversion accurately. Is there a simpler way to set this up without messing up the site headers?

 

DarkHatHub

Registered Member

Jan 8, 2026

63

11

• Tuesday at 10:43 AM

• #2

Try using Google Tag Manager to set up the UET tag. It’s much easier to manage without editing your site headers every time.

 

steven.smith

Newbie

Jul 2, 2026

32

9

• Tuesday at 10:52 AM

• #3

DarkHatHub said:

Try using Google Tag Manager to set up the UET tag. It’s much easier to manage without editing your site headers every time.

Click to expand...

Great advice, indeed, GTM can greatly simplify the process of tagging. However, do not forget to check the UET tag after you have set it up.

 

blackfighter01

Regular Member

Dec 6, 2024

272

49

• 31 minutes ago

• #4

First check if the conversion goal is set up properly in Microsoft Ads. Sometimes the tag is fine but the goal settings are causing the issue.