Setting up a local website company

Sometimes its all about connections, referrals, network etc.

That's why it is important to build a reputation and solid network. This is especially true for offline marketing/business

Its very much about the connections you have. In the offline world referrals play a big role in winning contracts. I would trust someone more who is referred to me rather than someone send me "spam" email.

on price side of things, most of the times price becomes what the market is prepared to pay for instead of the real value of your product.