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Setting up a local website company

Discussion in 'Offline Marketing' started by xtrapsp, May 21, 2015.

  1. xtrapsp

    xtrapsp Newbie

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    Hey all,


    So I've been doing web design for friends of family and whatnot for about 7 years now. I'm competent in PHP, JS, Jquery, CSS and of course HTML.

    I mostly work with wordpress and convert it into a business site with a blog (We all know blogs are amazing for SEO).

    what I'd like to ask is, how do these companies with awful websites get business? I see their portfolios with the same template across multiple sites which just have different data and logos attached.

    I would feel cheap for doing this, but if I created a catalogue of templates and just changed the wording etc on them with my own hosting would people be happy? I can 100% say I offer better looking websites than my competitors.

    Lastly, what about pricing and sourcing customers? I see some sites going for £500 for 3 pages and some at £900 for 10 pages.
     
  2. originalposter

    originalposter Jr. VIP Jr. VIP

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    Sometimes its all about connections, referrals, network etc.

    That's why it is important to build a reputation and solid network. This is especially true for offline marketing/business
     
  3. Avid Learner

    Avid Learner Regular Member

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    Occupation:
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    You ask the same fundamental question I have been. What I found is that there are several companies already offering up free/cheap website templates and hosting for a small monthly fee. Some are bare bones, and look stylistically old (e.g. Website Builder), while others are not too bad (e.g. Shopify, BigCommerce), aimed at DIYers. That is besides some local companies, many with bad templates.

    Many of these businesses going the cheaper route are doing themselves a disservice, and leaving money on the table. Again, it depends on their demographic, and their "channels" for finding customers (maybe online doesn't matter much). Example may be highly personalized products for the elderly - probably not a lot of people in that demographic are going to even use the internet. Any businesses that cater to younger folks are missing out.

    The challenge is that focusing only on websites is a commodity game. If you sell only that, you are going to get into a price competition, if the client does any kind of checking.

    Not sure what to tell you on price, then. However, you ought to be looking to sell a "bigger picture" to the client, of which this is one piece. Seems like you might be headed that way, but not sure from the detail here.

    That said, as a basis for introducing yourself to a client / foot in the door, it is a great idea, especially if you can compare to their competition. You should be able to twist the 7878 method (and originalposter's) to open doors.

    Also, it IS a decent strategy to have unique templates to work from, perhaps to demo to clients, and especially to increase your productivity. The flip side is that clients, who see a template website, may perceive that putting in their logo, contact info, color scheme, etc. might not be much effort / value, especially if you present it as "easy" or "quick".

    As originalposter says, utilize your current connections for referrals, and build from there with continued networking and referrals from clients.
     
    Last edited: May 22, 2015
  4. amit_dp

    amit_dp Junior Member

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    Its very much about the connections you have. In the offline world referrals play a big role in winning contracts. I would trust someone more who is referred to me rather than someone send me "spam" email.

    on price side of things, most of the times price becomes what the market is prepared to pay for instead of the real value of your product.