Serving Adsense through Google Ad Manager (DFP)
- Thread starter almanula
- Start date
jeff1985
Regular Member
- May 10, 2013
- 495
- 94
Nothing really unless u are using it with our ad partners then it’s added value
almanula
Regular Member
- Jun 5, 2016
- 234
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Thanks man
belallama
Regular Member
- Jan 14, 2018
- 200
- 73
It has no effect on adsense alone, but when/if you work with other ad networks or implement direct campaigns, you'll be able to bid between those networks/advertisers which will result in higher revenue. as oppose to using adsense alone off course.
almanula
Regular Member
- Jun 5, 2016
- 234
- 84
Does this work with the basic DFP or you need to have Ad exchange to work with other Ad networks?
belallama
Regular Member
- Jan 14, 2018
- 200
- 73
Yes, as per DFP's basics features you are able to bid against/between ad networks. Ad exchange or adX is just google's other(bigger,higher paying,higher quality) ad serving platform - to get in, you need s##t loads of page views(i think 5M/M) or use it via google partners such as ezoic etc.
almanula
Regular Member
- Jun 5, 2016
- 234
- 84
Thanks, I have used ezoic, but I don't like how they make my site slow and lose rankings eventually. They need to work on their script. I was looking for a way of doing it on my own hence researched a lot, and I see terms I did not know before like prebid, header bidding (Maybe this is what you mean). I see it needs a lot of time and research to run your ads through DFP.
almanula
Regular Member
- Jun 5, 2016
- 234
- 84
Who charges you, adsense or dfp?
belallama
Regular Member
- Jan 14, 2018
- 200
- 73
Header bidding is a bit more complicated to setup...but in both cases you can hire an ad-op guy to do the initial setup for you and learn as you go.
Akanagi
Regular Member
- Jan 12, 2017
- 367
- 317
I'm currently using Ezoic to avoid getting my site slower I did this:
- Moved to cloud hosting
- Using Wp rocket for cache + minify + lazy load
- Imagify to optimize images and theme + it can convert your images to webp format. (Since it's a format developed by Google it might help in rankings).
- Using cloudflare but in case you want to use a CDN to speed up your website I would suggest MaxCDN
My homepage has a total size of 1.5MB and it loads in 2 seconds approximately.
- Moved to cloud hosting
- Using Wp rocket for cache + minify + lazy load
- Imagify to optimize images and theme + it can convert your images to webp format. (Since it's a format developed by Google it might help in rankings).
- Using cloudflare but in case you want to use a CDN to speed up your website I would suggest MaxCDN
My homepage has a total size of 1.5MB and it loads in 2 seconds approximately.
YujinTan
BANNED
- Jan 7, 2018
- 4,971
- 971
i have noticed theses ad plugin lag the site . Google adsense still not say really make your site lag . BUT recently a . lot having issues with Google adsense , no ads or less ad
I wonder hows your side
jeff1985
Regular Member
- May 10, 2013
- 495
- 94
As it been stated above by others running adsense dfp only has effect when u used multiple ad companies to bid on the impression.
Most full time earning sites all are using dfp and multiple ad partners to generate revenue so bidding makes sense so each impression a new user on the site gives are fed the highest paid ads to make the publisher the most off the user which created this new term RPM (revenue per thousand users)
Most full time earning sites all are using dfp and multiple ad partners to generate revenue so bidding makes sense so each impression a new user on the site gives are fed the highest paid ads to make the publisher the most off the user which created this new term RPM (revenue per thousand users)
jeff1985
Regular Member
- May 10, 2013
- 495
- 94
Header bidding is complicated to set up...however if you working with the right companies they will provide for free. I have header bidding on my site but my ad management company pays for it.
Adsense should NOT be people final destination for web revenue...non of the top sites or top arbitrage earners are relying on cpc/adsense type ads
jeff1985
Regular Member
- May 10, 2013
- 495
- 94
Exactly investing in better cloud hosting and elite cache plugins elevates slow loading problems
almanula
Regular Member
- Jun 5, 2016
- 234
- 84
I have the following setup
- Digital Ocean Ubuntu 18.04, Nginx, PHP 7.3, http/2
- Wp rocket
- Cloudflare pro
- Smush
But stilll my site was slow, I disabled Ezoic and it is working well, on Ezoic my Ezoic earnings were lower than Adsense. I guess Ezoic was not for me since
80% of my traffic is from Africa and on Mobile.
I had set 100% desktop Ezoic, 50% Mobile and the other $50% was Adsense but Adsense was 100 times better than Ezoic. I ran this for a month and gave up.
Now I am thinking of running DFP and optimize from there.
almanula
Regular Member
- Jun 5, 2016
- 234
- 84
Do you have to setup each Ad Company separately and they give you a code to add to DFP or is there another way to link these companies through DFP interface?
almanula
Regular Member
- Jun 5, 2016
- 234
- 84
Do you know any good companies apart from Ezoic?
almanula
Regular Member
- Jun 5, 2016
- 234
- 84
Adsense works well for me, just crossed the $4000 mark this month. I tried Ezoic but could not match what I am making with Adsense directly. That is why I need to double this with advanced platforms like DFP.