What you are guys are criticizing is the Kane's hand which is inherent of the capitalism and regulate the market.
The BST sections is a micro system under the same capitalism's laws in market regulation : cheap, expensive, crap, quality you'll find it all. There is a reason why governement are forbidden to do interventionism in their own markets. You'll end up having templated product with less to no innovations. THink it that way, if only one car builder would have been allowed to sell cars, do you think you would have air cooling, radio player, electric windows, lether siege ? No, you would still have horses to make it move forward and a plastic siege.
Here are a few marketing basics :
The first to talk : he will always be the referral of the market and can charge more for the same quality. If you can afford to be first, this is the best slots as people have genuinely nothing to refer to, in order to evaluate the true value of your service.
Followers : to be heard they have to be agressive on the price or outbeat the referral quality which would make look themselves inexpensive compared to the first. But they WILL BE ALWAYS COMPARED TO THE REFERRAL

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There is a day where the first to talk would be outranked by its competitors if he relies on what he achieved. In order to avoid that, there are 2 solutions, either lower the price too even though he can afford to remain more expensive or INNOVATE !! And there is the key! The first to talk has more cash to do so so he has the best hand.
I'm just pulling out marketing basics to point out that attemtping to regulate and pushing in favor of successive monopolies would actually impact the quality and diversity of services in mid-long term.
I know Google is your model but still

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