Greetings BHW - Need to clear up some confusion on a type of 'locale' based SEO. I have a new client opening up a restaurant soon and just started researching their SEO efforts. My question is which is better "mexican restaurant" vs "mexican restaurant chicago" in regards to Google? Will they still rank the site if it is targeted for just the "service" or will the site perform better as "service city state"? Our local SEO guy says Google will apply the "locale" themselves and that it is better to target the broader niche "service"? I wanted to some other opinions on that strategy. Appreciate your input.