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SERP - Transferring To New Server

Discussion in 'White Hat SEO' started by instantk, Apr 29, 2009.

  1. instantk

    instantk Registered Member

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    I am looking to move from one server to another. I have a whitehat site that is a corporate site.

    Is there anything I need to be aware of?

    Will I lose PR or Search Engine Ranking making this change.

    Oddly enough, the server I am on has been blacklisted and I don't know when it is going to be cleared.

    Thanks
     
  2. 4alllifestyles

    4alllifestyles Junior Member

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    Generally speaking... If it's the IP address that's blacklisted and you move your sites quickly you';ll be alright. Any SERP loss is temporary and you'll get back to your previous SERP within a couple days (sometimes it doesn't drop at all).

    The biggest thing you've got to worry about is software compatibility, (perl/php modules avail, etc). and that it wasn't you that caused the blacklist in the first place.

    Speed counts here... The faster you move the better.
     
    • Thanks Thanks x 1
  3. instantk

    instantk Registered Member

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    Thanks,

    Everything I have read says that. IP or server location also may play a part in SERP's. Make sure the ip location is in the same vicinity. Also, don't make any other drastic changes while the dust is settling.
     
  4. shm03

    shm03 Regular Member

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    Main thing is to avoid downtime, as long as you are moving to a reputable new IP so not some crap oversold one full of spammy sites you will be fine.

    Just make sure you have the site uploaded before you change the nameservers and all that.

    There should be no damage as long as you don't change it often i.e. more than 6 times a year.
     
  5. tengallonhat

    tengallonhat Newbie

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    I would say the risk of staying on that server far outweigh the consequences of moving. Yeah you may take a hit in the serps for a few days, but it will be better in the long run. Try to go with a hosting company that keeps a better eye on those types of things.

    Also, I assume you are aware of the best procedure to have almost no downtime? DNS and all that? If not, respond in the thread and I will post a quick how to.
     
  6. asoduk

    asoduk Registered Member

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    Its pretty easy to do with a little planning....
    First, change your domains DNS TTL to some low number. Maybe 30?
    Then get your site running on a the new server and test it.
    Then, edit your DNS with the new IP.
    Then, on the original server put a notice up about the server change and how it will be happening in the next hour and not to make purchases. sorry for the inconvenience.
    If you have a database, back it up from the original and shut down that server as you are restoring it to the new.
    If there is no database (or other data that would be changing) you would leave the old server up and just switch DNS.
    Alternatively, if you have to physically move the server (colocation) you would switch DNS before shutting it down and reprogram the server with the new IP. This way, you should be able to simply power it on and be done.