Well, i started a new site about 2 weeks ago, and im trying to dominate the keyword related to my site, the only problem that im having is that I appear in the serps for other results but not for the keyword in targeting. is it because the keyword im targeting has more serps than the other keywords i appear? is this normal? should i just give some time? for example if they keyword i was targeting for was "playstation", my site is appearing for "my playstation" and "myplaystation" but not for "playstation" the anchor text of my backlinks are also made with the keyword im trying to dominate. why is this happening? can someone help me out?