SERP for Single Page VS Page?

Hi All,


Is it possible to do SEO for individual web pages in the same domain?


For example, I see 2 different single webpages(on the same .com) with the same search term, is it possible to make one or the other higher ranking without removing anyone of them?

I can't imagine how else you'd do it...

Use one seo service on one page, use a different seo service on another page, see which ranks highest. If both pages have similar on-site work, then you should be able to see which service is best.

Alternatively, if you are doing the seo work yourself, replace the word "service" above, with "strategy."

Obviously, both pages need to have unique content.

First off, you shouldn't have two pages on your site targeting the same search term as it will result in keyword cannibalisation. Delete the second page or 301 it to the first page.

Nonetheless, you can still optimize one of them to rank higher than the other by building links to just one of the pages.