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SERP Change? Organic and Local listings merging

Discussion in 'Black Hat SEO' started by MrOctopus, Jan 2, 2013.

  1. MrOctopus

    MrOctopus Newbie

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    I do all of my client reporting at the start of the calendar month, and one client in particular I track the SERPs ignoring and not ignoring Google+ Local.

    The results for December were interesting though. All his Local listings went up (despite us not working on them), and all his Organic rankings on keywords with Local results disappeared.

    I did a manual search, and it seems the results have been merged into G+ Local. Some keywords only show 3 or 4 organic results, and the rest are Local. Even more interesting, none of the results listed in Local have an Organic listing on the first page (wasn't the case before).

    Has anyone else noticed this, or got any more information about it? I'm wondering if SEO to the client website will continue to positively effect his "visibility" in SERPs - or if we trash that strategy and start working Local.
     
  2. Magicbeanz

    Magicbeanz Newbie

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    I cannot even begin to guess what triggers this, but I noticed the same thing with a client of mine about a year ago. This was before Google changed the front-end display of the Google Local listings.

    His website was page 1 for the longest time and shortly after his listing got to page 1 (A-slot right away) his website vanished.

    Now lately, I've been using landing pages for the local listings. And these landing pages are at a URL different from the top-level domain. I haven't worked with any companies already on page 1 in organic, yet, so I can't comment if they keep this placement when their listing gets to the 7-pack. I'm guessing they would since the main page and landing page would have different content. Perhaps it's a dupe content filter filtering out the organic listing?
     
  3. webinaz

    webinaz Jr. VIP Jr. VIP

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    It is something Google Like and Dislike we had nothing to do with it. We have to work hard just.
     
  4. alternatesword

    alternatesword Jr. VIP Jr. VIP

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    The google local listings vary upon different cities. So, it's worst to start working only on local. Try to get back the organic results.
     
  5. Magicbeanz

    Magicbeanz Newbie

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    Actually Local listings are a blended algo, so the idea that you can work on one without the other is false. You'll do much better with either by focusing on both.

    I wouldn't ignore Google local. That's where all the traffic is. Even organic listings above the 7-pack don't do as well as the local listings.