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Serious Party Business. How we cashed hard for years.

Discussion in 'Offline Marketing' started by CyrilSneer, Dec 8, 2013.

  1. CyrilSneer

    CyrilSneer Newbie

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    After a while of guest reading here i finally registered to contribute a bit of my offline experience.
    I´m still new to the world of IM and after trying a few methods i realized that IM is nothing for me, so i will stick to the skills i have:)
    But as a new challenge to myself i now got some serious ideas how to mix IM with my offline stuff to improve it. Thanks btw
    Actually i have been doing IM twists earlier without knowing.
    Have been doing Offline Business quite succesful for a long time...then unexpectedly lost it all... and now i´m in my phase of recovery to get on my feet again.

    I´m in a good Mood atm...had success again with an outstanding hot russian girl lately...so i´m feeling of giving back a little.
    I try to keep it as short as possible...though i have so much to say.

    Disclaimer: This is not an exclusive or new offline business method, it was our (Me + Associate) successful twist in the Party Business.
    I did this for years but actually not doing it anymore for personal reasons. I´m not a guru nor do i claim to know everything involved.
    This is not a get rich fast bs, this method needs some time to develop.
    If you want to get into that business, you need stamina, nerves and strong self-discipline. (Things i had lost along the way...seduction lurks on every corner in the form of
    alcohol, girls, nicotine, cars, hookers and others. Believe me this business is cruel, i have seen a lot of broken people, wannabes out there and a lot come and go.
    So if you see yourself at risk at any of the above points, this method is nothing for you. I´m not responsible for anything.

    Introduction
    Party Business is big business and there is a lot of money made. It does not matter if you are in a rich or poor country...people spend their hard earned (or not:p)
    cash for pleasure and want to party as if there is no tomorrow, especially at the age of 15-30. In my country average Joe spends between 50-100 bucks for one night.
    That´s just for clubs entrance and wardrobe fee, drinks and so. Hookers and other extras are not included within this sum.
    Girls spend a little less because they more often play the driver.

    So with that said you see there is a lot of cash waiting to be grabbed. There are tons of clubs, bars and pubs around vying for the attention of these people, so
    the conclusion why some are successful and a lot are struggling and fail is: you need to find a niche and understand what your audience wants.

    Wether it is 30+ parties, rave parties, rock concerts... it does not matter almost any niche will work if there are enough people involved. Even nerds like to party...in fact they more likely want to.
    The key is, that you understand your target audience.
    You have to read them: music they like > clothes they usually wear > how much they are willing to spend for parties > famous acts within that niche etc.
    A proper research is vital to become and stay succesful. Profits are high in party business...but you can also ruin yourself with just one failure event!

    Our Niche

    We had been doing small parties mainly for friends such as birthday, school and rave parties at first. This was just a hobby while we still went to college. It was a lot of fun and a nice extra cash and we
    werent even thinking about making a serious business out of it by that time. We rented rooms or small clubs for one night and did everything involved ourselves. From drinks to music, wardrobe and security.
    It was just all about making party, drinking, girls and lurking with friends as our motivation and after some time
    word spread and this thing started to grow. Imagine this was a time there was no facebook, twitter etc. internet was in it early stages, so imagine we had to phone almost hundreds of people
    and hand out flyers at school, what a mess.

    When college end came nearer and the question of what to do next after luxury student life and how to make money for living...it suddenly clicked.
    We wanted to build this thing professionally and get out of the backyard to the stage. We had a huge list of friends and their friends and others who frequently visited our events.
    Our reputation was all well... we had enough cash to invest...let the good times roll.

    So we decided to target people at the age of 18-25 as this is the biggest group of party people and less complicated than not growns.
    We rather not wanted to upen up a club as there is too much financial risk and bureaucracy involved...our position was more like an event agency.

    To stand out of the crowd we thought about "Hey, what about all the people who do not get past the security?" There are lots of people
    who are rejected at the famous bars and clubs. So our conclusion was: " What if we will arrange a deal with the owners of the top spot clubs to open up for a special event
    differentiating itself from the normal program of the clubs and where people are only rejected to enter if they are really shabby, aggressive or totally drunk!"
    That way people finally get their beloved entrance to the coolest locations...and believe me they pay well for that experience.

    Boom...this proved to be a killer idea.
    First we surely had to convince the club owners of course, that was the tricky part but it turned out to be way less complicated than we thought.
    We just pointed them to the following benefits:

    -Most clubs open hours are just at the weekends or before holidays and saturday seems to be the best banking night for them. But all the other days its closed, their etablissement is not
    generating any cash but costs. And not just a few: Rent, staff, taxes, electricity, water, heating, insurance, music lincenses etc.
    So if we would set our event on a bad or closed day...they will make additional money...who wants not?!

    -As it is a special event, it won´t harm the normal program and reputation. As you can imagine, there are clubs who claim themselves to be elite or vip and they do not want to loose this.

    -These customers who once were rejected can now enter the club and their bad feedback once can be corrected. Do not underestimate word of mouth! So actually i have been doing offline reputation
    management without even knowing.

    -Costs of the extra opening day are low, just some waiters, security´s and dj´s. That´s not much

    -We implemented Contests and Giveaways to collect personal data and used it for the club´s promotion

    -The club owners do not have to advertise the event themselves as this was our part and they could try a few twists to their business model on that day for low. Like pricing, music style, location setting.

    So once we told them, they were hooked. This part of our business went almost to zero over the time as we could spread our brand and event model over the country and not unlikely clubs contacted us
    to work with them.

    What we did

    We negotiated different kind of contracts with the club owners, depending on the character. That involved things like 50/50 of all advance booking and entrance fee or we get advance booking and they entrance fee
    etc. You can be creative with that...just keep both parties satisfied with the amount they will get and don´t sell yourself under value. We did all the work to get the people there, including flyers, posters, hostesses and all the other stuff... he is just opening the doors!
    But one thing they won´t share with you is drinks revenue, guess why ;)

    In order to promote the Special Event we set a good date (what we thought would be good. In my experience single holidays work well same as fridays (they are often not loved by club owners but we did also on working days) let design stunning flyers and posters, set up a website and got started.
    Due to our previous party business we could establish Sponsors, who we sold advertising packages on these flyers, posters and web and even on tickets. Luckily we could establish a longtime sponsoring with a big brand that pushed our revenue drastically( i will talk about that later).

    So we made up boxes where we put all the stuff somebody needs to advertise this event. You may wonder why...it is simple we were creating a network of offline affiliates among our target audience who will do the job for us. As i said we put in flyers, posters, coupons of our sponsors and nice branded gadgets like pens, keychains etc. You know stuff like this people love to get for free.

    The promotion started 6-4 weeks before the event.

    We then went out with these boxes in our branded cars, formed a team of 10-15 hostesses, yes good looking girls sex sells :p, at the same age as our target audience to drive to all frequented places where our target audience is. Colleges, Campus, shopping areas fast food restaurant´s etc.
    They remained the boxes in the cars and just took some flyers for contacting people. The girls were quite successful and their task was not to promote the event itself...no they had to contact the guys and girls who they thought that could be good affiliates for us. How can you find those? In most cases these people stay in larger groups of people and are a bit dominant. Sometimes they just took the good looking one´s which is
    ok too, in most cases.
    We trained our hostesses upfront to directly come to the point and ask them if they love to party and if they heard about our event. They then lead them to the point of offering a position as our affiliate.
    When they mentioned the benefits...most of them were directly hooked. The others were just overwhelmed that such a cute girl talks to them in front of their homies...they would have signed everything ;)

    The benefits for our affiliates mixed up from time to time but basically it included things like that:
    - they will get 1 buck comission per ticket sold from sales price
    - Best three afffiliates for this event will get an extra bonus of 250 or 500 or 1000!
    - we will raffle of a brand new cell phone among all affiliates for this event
    - They will get a free guest list place + 1 friend

    If they agreed within that first contact, the hostesses took them to their car and handed them out the boxes, our business cards and tickets. The affiliates signed a short agreement with their pesonal data and started their money making and advertising.
    We accepted up to 30 affiliates for one event to not blow it up too much.
    Then it was time to wait and arrange everything for the event itself. We checked sales frequently with them via phone and they were always asking "How much do the others have sold" they were really excited
    because of the bonus money and so we pushed their motivation. This worked like a charm.

    For security reasons we printed our tickets with consecutive numbers...this way we tracked which affiliate had which tickets and how much he got. Offline Tracking
    On the event day a few hours before opening we made cash day. We told our affiliates to come to the location, with money and not sold tickets and we paid them their comission cash directly.
    Clean business and they were satisfied and we had our big money.
    Usually one event rolled in xx.xxx$ profit.

    We also signed a contract with a brand company to promote their stuff on our events which earned us big amounts of comission (actually higher then event revenue) throughout the whole year, drastically increasing with every event. So they easily tracked how we were pushing sales.

    We did some twists to increase our profit by offering extra services to the club owners and sponsors, if there is demand i may
    write another part.

    I think that´s it for now as i´m getting tired.

    If youre a party starter and think that would work in your place...then put your twist on it and get things rolling.
     
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  2. frhn123

    frhn123 Newbie

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    Thanks for sharing, I am guessing one has to have really good social skills in order to spread the word out?
     
  3. Commoner

    Commoner Power Member

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    Bump +1
    good idea and opportunity
     
  4. Bulking

    Bulking Registered Member

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    that job already exists; club promoters....
     
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  5. ghostmentor

    ghostmentor Newbie

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    Theres a ton of easy money offline
     
  6. the-dream

    the-dream Regular Member

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    Brilliant post, have bookmarked for future reference when I might be in a position to do something like this! Do elaborate on the brand you partnered with... what niche were they if you don't mind saying and how did they know how much of their product you were selling? Were they paying you straight up for sponsorship or were you making an affiliate cut, or both?
     
  7. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    Yes, you can make some good cash with a party biz.

    We used to hire small clubs but even better was hiring River Boats on the Thames.

    Used to be easy to promote and some good returns could be had.

    Haven't done it in years. might be worth having a look at the local competition.

    Thanks for the reminder.
     
  8. CyrilSneer

    CyrilSneer Newbie

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    Social skills are always beneficial. Use your friends, colleagues and other people you know as multipliers and word will spread rapidly.

    Now put that useful post in every BHW Thread to push your post count... as there is already an existing job for every method and money making strategy here!
     
    Last edited: Dec 10, 2013
  9. CyrilSneer

    CyrilSneer Newbie

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    All i can say about that brand...they are in the mobile business. Just think of the opportunities for the target audience. What are people between 18-25 interested in? What is their money spend for?
    Usually things like party, mobile phones, games, sports... and a lot more. Brands are crazy for that audience and are milking them heavily... and they spend huge on advertising them.

    It was a mixed jv with the brand. We sold them our advertising packages as an exclusive brand on all our advertising stuff + promoting their targeted offers on our events. We were not like classic affiliates...
    they did not track exactly our sales, though these offers were exclusively promoted by us. After a test phase at the beginning, they recognized sales within our audience group increased heavily every time
    we were promoting our events (including their branded offers), we got them hooked and they paid us comission for all the sales in that target audience the whole years:)


    Yes, it´s just a numbers game and now that you got experienced with IM you can use that as an advantage over your competition.
    I wish i had been aware of IM at that time.
     
  10. TSAus

    TSAus Newbie

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    Fantastic story, great recap of your experience.
    Any tips on how to get bouncers and guys on the inside of these parties to get onboard as affils?
     
  11. Donestrgling

    Donestrgling Regular Member

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    Awesome thread man, I am starting my first venture right now, Or actually 4 days ago, and updating the thread to show my progress!
     
  12. im2park

    im2park Newbie

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    i don't get how this has to do with SEO? i understand its offline marketing but still, what does this have to do within the context of promoting clubs?
     
  13. CyrilSneer

    CyrilSneer Newbie

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    Don´t worry this is just Natural Selection... a few in any business will get the clue of how sh#t is rolling...the majority never will.
     
  14. Souljerr

    Souljerr Regular Member

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    im2park,

    Think about it, U use SEO to obtain customers for your client via search engines, page optimization etc

    In this business, U use social media, social interactions to obtain a customer base for yourself of which you use to benefit both you and your clients.
     
  15. IMpossible

    IMpossible Supreme Member

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    Good method if you have some nice upfront cash and are ready to take risks. Chances are nobody will come to your party no matter how hard you try since your parties will mostly be settled between monday and thursday (those days the clubs usually do not open). Besides this, if you fuck it up at first chance, most likely the club owner will be screwed and wouldn't want you to come back. But this is just theory. Give it a try yourself.
     
  16. Souljerr

    Souljerr Regular Member

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    I agree with IMpossible, Don't be afraid to lose money in this business because it can be a huge payoff or a loss on investment. There are plenty of variables such as other events going on and of course the weather depending on where u live.

    The method that Cyril gives is a much safer alternative to just throwing a party and hoping people show up. The method is leveraging college students that seem to be popular into selling the tickets to the event 6 weeks prior to the event. As long as the theme is good and you make sure that your team is working, you will have a successful event. Weekly events are a LOT more risky, U should be able to get a good thursday night special event as long as there are no better events going on, the weather is fair, and u build enough hype to the event.
     
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  17. IMpossible

    IMpossible Supreme Member

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    Didn't even think about the weather or "competitor-events" that pop up at the same time of your event.
     
  18. nelevdb

    nelevdb Newbie

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    Starting in college is always a good approach. Learn the ropes while you do not have a lot of (financial) obligations.
     
  19. cringy

    cringy Newbie

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    You need have certain talents to do this.. Not everyone can
     
  20. chugcore

    chugcore Newbie

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    Planning to put this plan into action. Thanks for the guidance!