Sequence of White Hat Pages before Black Landing Page

Hello Guys!

I make ads for weight loss, and the sales page is considered black for ads.

Therefore, to avoid blocking by advertising policy, I inserted a sequence of 5 "white hat" pages before the final black landing page.

These 5 "white hat" pages are a kind of questionnaire where the user will "answer" some questions before accessing the landing page.

The questions are buttons that always redirect to the next page, until you reach the last safe page, where the final button will redirect to the black landing page.

I follow this model because I saw this ad strategy in a "guru" content. The truth is that I wonder about the effectiveness of this model, after all a good part of the users that enter this sequence of pages, give up accessing the final site, which in a way affects considerably my conversion rate.

My question is:

I would like to know if there is any logical explanation for this number of pages?

Can I decrease this number of pages?

Am I following a tutorial on how to burn money?

I'm curious myself. I had an experience where I watched a manual reviewer from FB go through my entire site (ecom, basically white hat).

I was monitoring our customer svc agents on our chat plugin. It was normal for me to see FB IPs from Ireland scanning the site before a new ad was approved, but I got a FB IP that popped up once and it was from LA. I watched the user take a deep dive into all the pages, TOS, return policy, etc. They went into the 2nd checkout step right up until entering payment info. I waited for the ban but was able to keep the ad account alive for about another 10 days, then the ban came down, which was probably unrelated to the manual review since they were so far apart.

So yeah, I bet this 5 page trick could work unless there's a manual review.

arc323 said:

I'm curious myself. I had an experience where I watched a manual reviewer from FB go through my entire site (ecom, basically white hat).

I was monitoring our customer svc agents on our chat plugin. It was normal for me to see FB IPs from Ireland scanning the site before a new ad was approved, but I got a FB IP that popped up once and it was from LA. I watched the user take a deep dive into all the pages, TOS, return policy, etc. They went into the 2nd checkout step right up until entering payment info. I waited for the ban but was able to keep the ad account alive for about another 10 days, then the ban came down, which was probably unrelated to the manual review since they were so far apart.

So yeah, I bet this 5 page trick could work unless there's a manual review.

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I'm curious about the reason for the ban now. What made them do a manual review if you had a white hat site?

DarrellTreyTrey said:

I'm curious about the reason for the ban now. What made them do a manual review if you had a white hat site?

Click to expand...

I'm not exactly sure. The product isn't expressly forbidden but I can see why it would fall under the microscope (that's why I said basically white hat). We sold about $250k worth of this product over the course of about 10 weeks. We are dropshipping so the customer feedback score was something we always needed to manipulate. Feedback score was 2.5 at time of banning.

After they banned our ad account, we launched another (totally unrelated) product in the same BM under another ad account. That product/brand ran for about 6 weeks, then they shut down the whole BM. The second product was a product that another company had scammed a bunch of people with (at least that's what I gather from the comments).

For the first product, I think the review was probably caused by multiple people reporting our ads. The target demo is 30+, but about 80% of customers are 55+, which is right in that boomer category that thinks anything online that they don't agree with is a scam.

Then I bought another BM and aged profile. I fired up some ads to the same site, account went down, I appealed and got it back, then the BM got banned, appealed, got it back, then whole profile got banned. I give up on that product and we're already moving on to other niches and products.

One way you can know that your acct just got banned is when you get an email with a charge for an odd amount. It's almost guaranteed that your acct just went down when that happens.. lol.

Instead of using a bit heavy scheme with 5 pages with the questions I can offer you to use the next sequence: Ad -> Chat -> Link to the landing.This is much easier to set up, safer and also better to get in touch with the client.