your first concern is to have your site indexed, ranking, and getting traffic.
And only after this will you need to worry about affiliate products (which ones you promote, and how many of them) because - truth being told - as a newbie you will not know which product converts better for your type of traffic and how to milk it for all its worth. Which means that you WILL change products until you find a winner.
So, promoting only one affiliate product is effective (with the right type and amount of traffic), but you first need to have your website ranking and getting traffic before figuring out what to promote
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