SEO (Search Engine Optimization) and PPC (Pay Per Click) are both digital marketing strategies, but they work differently. SEO focuses on improving your website’s visibility in organic (unpaid) search results over time, making it a cost-effective long-term strategy. PPC, on the other hand, delivers instant visibility by placing paid ads at the top of search results, but it requires ongoing spending. SEO builds trust and sustainable traffic, while PPC gives quick results and better targeting for time-sensitive campaigns. The better choice depends on your goals—use SEO for long-term growth and PPC for immediate traffic or promotions.