BarryTheBaptist
Junior Member
- Apr 20, 2018
- 103
- 103
You're asking a wrong question. There is no better or worse, and as always, it depends (I know boring, right?).
Let me explain.
PPC is the most targeted type of direct marketing there is. You can reach your "perfect" prospect and refine/optimize your sales funnel so that you can maximize your CTR and conversion rate. It should be the first advertising step a business takes.
Only after you have fully developed your sales funnel should you move on to broader media such as SEO, Display Advertising or Social media.
Most people don't follow this hierarchy and start with social media or SEO. The problem with this approach is that you are starting too broad and because of that, you lack your foundational sales funnel structure. This way, you are skipping a crucial step for getting the most out of your advertising money.
Let me explain.
PPC is the most targeted type of direct marketing there is. You can reach your "perfect" prospect and refine/optimize your sales funnel so that you can maximize your CTR and conversion rate. It should be the first advertising step a business takes.
Only after you have fully developed your sales funnel should you move on to broader media such as SEO, Display Advertising or Social media.
Most people don't follow this hierarchy and start with social media or SEO. The problem with this approach is that you are starting too broad and because of that, you lack your foundational sales funnel structure. This way, you are skipping a crucial step for getting the most out of your advertising money.