SEO towards category pages

If I aim a seo campaign towards each of my category pages the link juice will funnel down to each of the posts in that category correct?

My category pages each have a quick introduction paragraph and then they list the articles in that category, is this the correct way to do it or should I change it? I haven't built a larger site before so I'm learning as I go.

Thanks

Hey brettehl

You're spot on with your assumptions above; the link juice will indeed trickle down to the individual articles/products pages.

The best way to think of it is probably to try and imagine how an "un-SEO-ed" site of a similar nature and purpose would look. If your category pages are categories of articles, I'd argue that the most natural setup would be that the collective links of the individual articles pages would be far more than that of the links pointing to the category page. People wouldn't really link to your category page, but would be far more likely to link to individual articles they found interesting.

The closer you can mimic that natural feel in your link profile, the safer your site will be.