Use your website not only to present themselves to themselves. Show your reader / prospect / customer how he can solve his problems. Offer him instructions and information to give him tips to make yourself and your site to the active problem solvers. * See your site as a professional medium, not as clickable brochure. * Provide valuable content. This will motivate others to link to your offer of information. * Write high quality articles on your site or your key words. And you try to publish these articles on other sites. * Do you operate a forum where you have like-minded people the opportunity to talk to your key issue. * Start your own weblog, where you report in regularly on your work and news from your industry. * Open your own information portal. Do you sell on your site aquarium fish? Then you run a great information portal on aquarium fish. And offer any information on this site, which may be a fish fan could wish for. And do not forget to link to yourself!