I'm relatively new to SEO and have been reading countless amounts of threads to improve my understanding I've come up with a few questions that I'm not really able to answer effectively from my study and wondered what input I could get here. Let's say for this hypothetical scenario I know the name of an NFL team(lets call them Florida Red Cats for this example) that will (tomorow/next week) be announced to be joining the league. No one else knows this information and so I go out and and purchase the exact match domain floridaredcats dotcom. My question is given I have no competition what would it take and how long would it take for my site to rank number one in google for the search term florida red cats. My limited understanding says backlinks but how would these be attained, what type and how many? What methods would get me there soonest white hat or black hat? I understand that in order to stay at number for the long term my preference should be white hat back linking. In addition after the team has been announced to join the league I have competition in google and people now have bought exact match domains .org, .net, .co etc. etc. How would I maintain my position over this competition and also Is there a hierachy in terms of search engine rank depending on the domain suffix? Would the fact that I own the .com carry more weight than the other domain name suffixes? further still how would florida-red-cats dotcom match up against my domain name and the other domain names that end in different suffixes but are not hyphenated? Many questions but hopefully it provokes an insightful discussion thanks in advance for your thoughtful contribution.