SEO strategy: republish same article or unique everywhere

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StormOfLightning

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I chose my SEO strategy (backling building) like this: buying higher quality articles on legitimate higher quality news websites, not PBNs. What do you think is the best strategy in this case:

A. same article on my website and that same from my website republished on news sites with backlinks to me
B. unique articles from every news sites with backlink to my site (articles not published on my website)
C. mixed once A, once B

B is way more pricey, do you think does it worth it? or A will not work at all?
 
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They will probably all work. A is used for press releases and works fine, just make sure to cite the source properly.

I personally prefer B.
 
StormOfLightning said:
A. same article on my website and that same from my website republished on news sites with backlinks to me
Click to expand...

I am interested. Is it normal in Google's perspective to have the same articles in different places? I thought that in this case, the article will not be unique. Thanks.
 
or A and a rel=canonical on the news site to the original source.
 
Unique!

Or the high authority site will be chosen in serp for keyword and yours omitted.
 
kuruptseo said:
Unique!

Or the high authority site will be chosen in serp for keyword and yours omitted.
Click to expand...

Hey, but it should be like natural practice, i build quality articles in my blog and authority news sites republish them with a backlink to an authour (me), isnt it? And it should be like normal. even once a week.

On the other hand, if they post unique articles with the backlink to my site its like they write about me. its more juice, i agree, but authority news sites, not normally write unique article more than once a year about small websites, am i not right?
 
Definitely B (most) however to make it look natural to Google eyes it also would be great idea for A. That way it looks like kind of "shout-out".
 
StormOfLightning said:
I chose my SEO strategy (backling building) like this: buying higher quality articles on legitimate higher quality news websites, not PBNs. What do you think is the best strategy in this case:

A. same article on my website and that same from my website republished on news sites with backlinks to me
B. unique articles from every news sites with backlink to my site (articles not published on my website)
C. mixed once A, once B

B is way more pricey, do you think does it worth it? or A will not work at all?
Click to expand...
I would definitely go for option B, yes, it is more pricey but it's the best way to get the best outcome from your backlink work as you will place unique content all across the web and you will not risk being banned from ranking or getting very low positions, which is a real option if algorithms recognize duplicate content, so it worth the money and the effort, especially as you already bought links from high-quality sites.
 
My suggestion is that Option B. Unique content will enhance the credibility of the author as well as improve your search rankings.
 
I suggest the option B. Unique content will always improve your ranking.
 
kuruptseo said:
Unique!

Or the high authority site will be chosen in serp for keyword and yours omitted.
Click to expand...
I have seen this happen, but then over a period of time, say 6 months. It normalizes, the original will outrank the one with the rel canonical but it will still be on the serps.
 
Well, there is a way you can repurpose the same article to get more traffic from the work you did publishing that content.

Sadly, this doesn't involve just taking that exact content and republishing it everywhere.

That's not gonna help you.

Instead, you take that article, strip it down into questions, and publish it on Twitter.

You should also mention influential people in your niche, and this might lead to you getting backlinks.

Another way you can repurpose old or existing content is to turn them into videos.

There are tools like Lumen5 that can help you make video snippets for your blog content.

Fill up your YouTube channel with these, tie them to keywords, and write short but attention-grabbing descriptions so you can drive YouTube traffic to your blog posts.

You can also repurpose those videos for short TikTok videos.

The list of options is actually endless.

Stay away from republishing the same article because that's just not going to help you.

Repurposing is the way to go.
 
I wouldn't publish my own articles anywhere else as content is what makes you stand out and if people can read your content somewhere else, no need for them to visit your site.
 
The quality and value of the content presented will determine whether the visitor stays or leaves. So I choose unique articles
 
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