SEO search engine optimization:
On-Site SEO - minimize outbound links on your website. If you have outbound links that needs to be in there, place a nofollow tag on it. This way it will minimize the juices going out from your website.
Off-Site SEO - basically you need to promote your site. eg got to forums, social networking sites, blog commenting, article submission, bookmarking, video promotion. Those bunch of stuff where you can place your keyword and url on their pages.
Remember if you are going to make any SEO for your website i suggest you do further research on your market and target. Now Google it ^^