✔️✔️ SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?

RealDaddy

RealDaddy

Repeatedly violating rules
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Source - Semrush

Screen%20Shot%202022-03-04%20at%201.21.27%20PM.webp

Google distinguishes three fresh content types for searches:
  • Recent events or hot topics. When users are looking for trending or news content.
  • Regularly recurring events. When users are looking for recurring events, such as sporting events or weather information.
  • Frequent updates. When users search for information that changes often but is not really a hot topic or a recurring event, such as product/service research.

The website in question has a lot of regularly updated content (product listings) on its category pages.
After running the test for 21 days, a 4.9% increase in organic clicks to the tested pages.

SEO-Split-Testing-Results-06-2022.webp
 
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Did really google change the ranking or just more people clicked because of the 2022 in the title ?
 
Back2TheGame said:
Did really google change the ranking or just more people clicked because of the 2022 in the title ?
Click to expand...
I think the article became more relevant to the search queries + Google also favors updating content.
 
I don't really think that's some "trick", because it's just common sense to use an updated year in the title.
 
It's a common practice updating the year in the post/page title.
Can be achieved in wordpress with plugins or code snippet.
 
But this has existed since atleast 2 years now. Every review site has been adding year in their page title. Did these guys just pick it up? Now that everyone else is an expert but still I used to see "updated 2020-2021" etc. on many websites. It's more of a common sense or a click-bait. But eyah whatever brings more traffic.
 
RealDaddy said:
I don't really think that's some "trick", because it's just common sense to use an updated year in the title.
Click to expand...
Not really.
In search results, google shows "modified date" for my site/pages so I see no point of wasting "title space", even though I've seen some sites adding "updated in 2022" or something similar.
 
praetserge said:
Not really.
In search results, google shows "modified date" for my site/pages so I see no point of wasting "title space", even though I've seen some sites adding "updated in 2022" or something similar.
Click to expand...
I don't really think that that could be termed as a "waste of title space", but hey good for you if that's what works.
 
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