SEO / SEM Training, how much to charge?

Have a company who wish me to train employees and give ideas on promoting their websites.
Now the money on offer (One off payment) is middling but I'm worried about giving away my ideas.

Just wondering what would the normal rate be for a few days worth of training and advice ?
Does anyone have an agreement / contract they use in these cases?

Any advice appreciated

if you are an expert and if you have to train more than 10 employees together then I think without the equipments you can charge 50$/ hour.

Truth is, there are lots of variables such as time, quality of the tutorial, country of residence, inventory and many more.

I have seen people charging $1 per day and also see people charging up to $1, 000 or more while the exercise last.

A guy around here charges $1500 per student and he books 10-15 students at a time, hosted at a hotel. He is pretty good but I picked up 1 of his clients and ranked kw's for him that this guy could not.I would charge WAYYY more than $1000 depending on how much info you give them.

If you truly "teach" them SEO they will have skills that will earn the company 10's of thousands of dollars or more.

SEO worth is not describable, its depends on you that how you thinks how much it worths , but my opinion $500/day if you are a SEO expert.

It all depends what kind of material is that you are going to be teaching these pupils of yours.

If your going to be drawing some basics and essentials of what is seo, and what kind seo there is, a few samples of what each looks like, then the price will vary greatly from a course where its talked more in depth of some efficient seo

Such as these solutions;how to prepare your link strategy with different types of web 2.0 , social accounts, high pr blog posts, pr releases, drip feed social bookmarks + social signals etc. If your choosing the latter then I would definetely plan for a one to one basis time that each student would expect to learn for that kind of complexity material your going to teach them.

My honest opinion lies around the 700-1300 per student if your doing the high-end material, and 100-400 for the very low end material, and anything in between for anything over low end material but not as advanced for the high-end material.

I hope that helped.

Calculate your time to prepare materials in hours. (depends on how much work you are going to teach them)

Calculate rate for full day/ half day training (say your half day rate is $480 or so, full day around $800).

Calculate rate for assessment, quality control etc.

Training, Consultation etc should be more expensive then a traditional full-days of work because to need to prepare materials and assess the competency of your trainees for the stakeholders of this project.