1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

SEO really effective marketing for small towns?

Discussion in 'Offline Marketing' started by captchadreams, Jul 16, 2011.

  1. captchadreams

    captchadreams Power Member

    Joined:
    Sep 19, 2008
    Messages:
    504
    Likes Received:
    131
    I'm curious.. is SEO really worth it for local businesses in small towns?

    my towns population is around 21k.. 15min away there is a little bigger city.. population is around 49k (huntington, wv). but nothing like the major US cities.

    I got a tip before when doing keyword research to use the nearest bigger city to figure out which keywords to use and just replace with my town. which is a good idea.. but I'm still pondering whether SEO would even be worth it.. I don't think they'll get as many customers as they would in a bigger city.. so should I be focusing towards a different marketing strategy? such as social media sites.. or does it really just depend on the business... or what?
     
  2. Gold Hat

    Gold Hat Regular Member

    Joined:
    Feb 14, 2011
    Messages:
    209
    Likes Received:
    333
    Occupation:
    Entrepreneur
    Location:
    London, UK
    you will never find out unless you take action, get off your butt and go and test the service and see if it works, 99% people fail in business cause they never take action.
     
    • Thanks Thanks x 1
  3. Business Directory

    Business Directory Junior Member

    Joined:
    Jan 13, 2011
    Messages:
    127
    Likes Received:
    36
    Occupation:
    Webmaster & Salesman
    Location:
    Australia, Melbourne.
    Yes this guy above is totally right. I've tested this & the results were different for each town, it depends on many factors. Like if most households in the area own a PC, whether it's a new estate or old country town. These things play a big part, I've had clients get more work from a sub domain being ranked on the 1st page for a town with a population of 15k, yet the town with 50k population got them hardly any calls.

    I setup advertising campaigns targeting the main city with their home page, then creating sub domains to target every other suburb/town around the city. This combination mixed with Adwords brings the client some serious traffic, once setup right & everything is ranked well.
     
    • Thanks Thanks x 1
  4. lykathe

    lykathe Regular Member

    Joined:
    Oct 23, 2009
    Messages:
    419
    Likes Received:
    107
    Gender:
    Male
    Occupation:
    full time PHP/JS/Python freelance
    Location:
    Detroit
    Small towns generally means less net searches, or atleast ones you can find a record of.
     
  5. screwebay

    screwebay Registered Member

    Joined:
    Aug 28, 2010
    Messages:
    95
    Likes Received:
    17
    Why wasn't the thread ended when this was said!?!?
     
  6. Business Directory

    Business Directory Junior Member

    Joined:
    Jan 13, 2011
    Messages:
    127
    Likes Received:
    36
    Occupation:
    Webmaster & Salesman
    Location:
    Australia, Melbourne.
    ??????????????????????????????
     
    • Thanks Thanks x 1
  7. ventureman

    ventureman Registered Member

    Joined:
    Jul 10, 2011
    Messages:
    63
    Likes Received:
    43
    Occupation:
    SEO cordinator
    Location:
    Israel
    I think it worth it :) is also very easy to make local SEO just need to find a good way to attract clients
     
  8. captchadreams

    captchadreams Power Member

    Joined:
    Sep 19, 2008
    Messages:
    504
    Likes Received:
    131
    thanks for info.. + the subdomains targeting the other cities around here sounds good.. cause there's many. the only thing that sucks is I can't really get "city + keyword" and then do "city.city+keyword" .. but most of the businesses that have websites already I could do this with.. "city.business.com/keyword.html" ..is that how you did it pretty much for the link structure?
     
  9. Business Directory

    Business Directory Junior Member

    Joined:
    Jan 13, 2011
    Messages:
    127
    Likes Received:
    36
    Occupation:
    Webmaster & Salesman
    Location:
    Australia, Melbourne.
  10. captchadreams

    captchadreams Power Member

    Joined:
    Sep 19, 2008
    Messages:
    504
    Likes Received:
    131
    i kinda figured you had some sort of directory type thing.

    most of the local businesses i have will have their own website though.. so I'll probably have to do city.theirsite.com/keyword.html or i guess i could try citykeyword.theirsite.com.

    does the subdomains work out better for you then putting the keyword in the filename?

    have you tested? or haven't really had problems getting to the top with it in the subdomain
     
  11. Business Directory

    Business Directory Junior Member

    Joined:
    Jan 13, 2011
    Messages:
    127
    Likes Received:
    36
    Occupation:
    Webmaster & Salesman
    Location:
    Australia, Melbourne.
    BTW I don't work with this customer, that's why the sites look like shit. He was going to be one of those clients that expected to much and hassled me over $150 per month. So I didn't bother with him and told him to find someone else after the 1st few phone calls, will be taking his info off site when I can be bothered.
     
  12. Business Directory

    Business Directory Junior Member

    Joined:
    Jan 13, 2011
    Messages:
    127
    Likes Received:
    36
    Occupation:
    Webmaster & Salesman
    Location:
    Australia, Melbourne.
    Good question, PR helps sub domains a lot. If you have a high PR like 5-6 on your home page and you create a sub domain with good content & SEO friendly, you should be able to rank well almost instantly. But it all depends on how competitive the keyword is that you're targeting.
     
  13. captchadreams

    captchadreams Power Member

    Joined:
    Sep 19, 2008
    Messages:
    504
    Likes Received:
    131
    my keyword will pretty much have no competition at all.. since i'll be doing citykeyword .. like the only thing i've seen that has competition on google keyword tool is hotels and that's it honestly. even dentists and doctors have medium competition.. everything else is low.

    i was thinking about trying to rank city + night life and a few variations and goto bars after getting ranked like the people were doing with dentists.. i think all the variations got around 200-300 exact match monthly searches.
     
  14. aarisindia

    aarisindia Newbie

    Joined:
    Aug 5, 2011
    Messages:
    13
    Likes Received:
    0
    Occupation:
    Director
    Location:
    India
    Home Page:
    Nice post. Thanks for sharing your views folks. It was very informative and useful.