I'm curious.. is SEO really worth it for local businesses in small towns? my towns population is around 21k.. 15min away there is a little bigger city.. population is around 49k (huntington, wv). but nothing like the major US cities. I got a tip before when doing keyword research to use the nearest bigger city to figure out which keywords to use and just replace with my town. which is a good idea.. but I'm still pondering whether SEO would even be worth it.. I don't think they'll get as many customers as they would in a bigger city.. so should I be focusing towards a different marketing strategy? such as social media sites.. or does it really just depend on the business... or what?