SEO Ranking Changes for 2009

There is an interesting video on WebProNews which discusses the future of SEO, specifically in the first half 2009.

It discusses that search engine results will be more tailored to specific users - therefore your ranking will vary depending on who performs the searches.

Its claimed that search engine will analyze your previous searches and also your geographic location and bias the results accordingly.

It's also claimed that the number of variables that making up Google's ranking will increase from 128 to 200 and therefore the emphasis on things such as linking will be decreased.

You can watch the video at:


Not sure I agree with all of it however with the power of Google and the data it collects it's all very possible.

I can definitely see this, smart (but common, obvious) prediction. They will put their power and capabilities to full use. This means "I" instead of "We".

Actually bad news It means no one will be able to rank well easily..

Hey guys it is already starting to happen.

It is not a large scale yet but you can start to see it if you pay attention.

I have noticed that I get different results when I am logged into my google page than when I am not.

I can perform the same keyword search on two different computers (side by side) one is logged into google for adsense checks, analytics etc. and the other is not logged into google.

On certain keywords I am starting to see radically different results between the two computers at first I thought it was just random re-rank on the part of google but now I am starting to see a pattern.

Seriously

Hey guys it is already starting to happen.

It is not a large scale yet but you can start to see it if you pay attention.

I have noticed that I get different results when I am logged into my google page than when I am not.

I can perform the same keyword search on two different computers (side by side) one is logged into google for adsense checks, analytics etc. and the other is not logged into google.

On certain keywords I am starting to see radically different results between the two computers at first I thought it was just random re-rank on the part of google but now I am starting to see a pattern.

Seriously

Click to expand...

So, this affects only those who have Google accounts and are logged in??? Is this related in anyway to their SearchWiki feature??

I have watched the whole interview, and guys, there is still nothing to worry about. There are few things which can give you peace of mind, starting with a fact that they cannot dramatically change their algorithm over night, since the last change got them accussed of being an ad selling bully. Next thing to notice is that they will go ip targetting, which only gives you an opprtunity to rank better on local keywords than some bigger sites for the same term. And video crawling...oh, come on, I already see speech synthesis and those audio effects libraries used in those scenarios (and let's not forget to mention Flash content, that is easy to generate). This video was clearly deployed as a FUD tactic, like all other before it: otherwise 50% of successful methods that are being used here, would not work. Other than that, remember that Web is very limited technology and there is little that can be done to change that, so as long as you have enough backlinks, you are fine.

i also think that the serps won't change much in the near future.

there are still many things first which google should do... for example recognizing the right way duplicate content!