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Seo question

Discussion in 'YouTube' started by lachapelle333, Mar 30, 2017.

  1. lachapelle333

    lachapelle333 Newbie

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    So, I'm not exactly sure how to go about the seo of a youtube video...for example.
    If I had a video let's say a horror game called "outlast 2" i do a walkthrough....jumpscares....etc etc

    what would I put for the title and tags?
    This is the part that confuses me the most. Can anyone help a guy out? Or point me in the direction on some good reads.
     
  2. Obsurdity

    Obsurdity Newbie

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    I gotcha dude! I'm in the process of creating an entire course on this so I'll copy and paste some of the content here.

    Sorry about the format... it doesn't transfer over to BHW well from my Google doc.

    If you want to be notified of the release follow/private message me brother!

    ---------------------------------------------------

    When it comes to keyword research tools for Youtube I haven't found anything that spectacular.

    BUT I can give you a strategy to finding HOT keywords manually.


    First off, download the chrome extension called, VidIQ. Once enabled, this tools will show stats alongside the youtube search results and single videos.

    NO IDEAS FOR KEYWORDS?
    Here's the technique -
    1) Find a handful of competitor's channels that have a moderate sized subscriber base (make sure they aren't the big dawg in the niche).
    - Do this by using the related channel feature on the right side panel of a YouTube channel page.
    - Copy the URL to a spreadsheet
    2) Now look through the videos of each channel
    - Go straight to the bottom and start at their OLDEST videos if possible
    3) Scroll up through their videos and look for one that performed significantly better than their adjacent videos.
    - Click through each high performing video and copy the URL to a spreadsheet... DON'T watch the video (it's so easy to get lost in the Tube that is YouTube)
    - Look in the top right corner of the YouTube page and you'll see stats given by VidIQ. Check their Views/hr stat to get an idea of how it’s performing organically. I aim for videos with 1 + View/hr but what is good depends on your monetization strategy and industry.
    - If the video isn't performing to your standards. Delete it from the list

    MINING THEIR KEYWORDS: Amassing a Keyword List
    You should now have a good sized list of high performing videos that got a significant amount of views despite the channel not having a huge subscriber base. Time to reverse engineer these!

    1) Create a New spreadsheet for each video you analyze
    2) Copy and Paste the title of the video
    3) Look at the Keyword tag area of VidIQ and record any variations they are tagging with.
    - VidIQ will show you an estimate of their position for each keyword tag they have! Make specially note of this as these, along with the title keywords are the hot keywords you want to be targeting.



    KEYWORD And COMPETITIVE ANALYSIS

    Now we should have a list of keyword groups consisting of related keywords and modifiers.


    1. Type in the keyword (For Each broad Keyword)

      1. Add the autocomplete phrases to your spreadsheet in the appropriate category
    2. Quick scan results

      1. Pay attention to the following metrics

        1. VidIQ Metrics

          1. Times in title

            1. If low, means it will be easier to rank
          2. Add related words to your list

          3. The rising tab will help distinguish trends based off of Google Trend data. Add these to your list if they if they fit into categories.

          4. You can generally ignore the quick stats as the search volume is based on google keyword planner data. The keyword planner can help give you some indication but is not always useful. This is useful if you are trying to rank your video in Google results
        2. Total views of each video

          1. You are looking for moderate to high views

          2. Check the DATE Published!

            1. 100,000 views is not as significant when it was published 7 years ago… although that’s still not a bad view rate depending on your industry.
        3. Subscribers for each channel

          1. If they have low subscribers it will be easier to rank

            1. What is low subs?

              1. Depends on Industry

              2. < 30,000 is a good rule of thumb for low comp.
        4. Total results

          1. Doesn’t play a huge part but if it is under 50,000 it may equate to weak competition
      2. Results Consistency

        1. How consistent are the views as you scroll down the search?

          1. If consistent down the first five videos, then this is good!

          2. If only the first video has a ton of views… this could be a sign that other factors are affecting their views (paid search, bot views, other unknown external traffic, OR part of a video sequence)
    3. Click through to the top 2-3 videos

      1. Views per hour

        1. For my niche I aim for 1+ views per hour

          1. If the VPH is very low, the video is fairly new, and has a ton of views, with low channel subs… they probably bought views and this video won’t give you a good estimate of how many organic searches are being made for this topic
      2. Average View Duration

        1. Don’t pay attention to the percentage but do some mental math to see the average time watched in minutes.

          1. YouTube doesn’t care about percentages… only the total amount of time you kept someone on their platform.
      3. Subs driven and engagements

        1. Indication of how the audience is responding to the content (well done content)

          1. Really high? May be hard to beat
      4. Social & SEO Stats

        1. Don’t worry about these

          1. They make a difference but it is small

          2. However these will still be discussed later in the video
      5. Keyword Tags

        1. Add other tags that aren’t already on your list in which the video is ranking for
      6. QUICK scan of video content

        1. Fast forward to random parts and ask yourself “can I produce better content?

          1. If yes, good

          2. If no, you still target this kw but may not rank over this particular video. If no to most of the videos… :(
    4. Give Keyword Rank

      1. Based on your observation, give your keyword a difficulty rank

        1. HOT

        2. MEDIUM

        3. MILD
      2. Focus on building content for the medium and hot keyword topics first
    5. BONUS

      1. If you are determined to keep mining

        1. Repeat the process with the mild and medium phrases

          1. Continue to search long-tail versions until you find lower competitive results that still have decent search volume.

            1. Most likely will have to settle for lower VPH
    6. Content Buckets

      1. Group Related Keyword Phrases that are highly compatible and related

        1. We will plan on combining these into one video and using variations of each keyword in the titles

        2. Diagram Content Flow

          1. Determine if one topic can lead into another
    ---------------------------------------------------------- Extended Research--------------- (this is part of a system so ignore the part about having the content created)

    Optimizing Your Video During the Publishing Phase

    At this point we should have a few quality videos created and ready to be published.


    Now, let’s optimize what I call the onsite SEO of each video. Onsite SEO in this case is all the written content such as title, description, and tags.


    To set ourselves up nicely for title/tag optimization, let’s start compiling some more keywords.


    Extended Keyword Research: Hitting the Long-Tail
    Open up your google sheet containing the competitor’s tags you hijacked from the earlier research phase. Create a new sheet (within the same document).


    Start by typing the main keywords in your competitor’s titles into the YouTube search bar.


    Start with a one word phrase and notice YouTube will suggest words you may be searching for. YouTube’s algorithm suggest this because this is what people have been searching for in the past. Copy down all relevant words that Youtube suggests on your new spreadsheet and label above the original search term above the set (so you can remember).


    Extend the word to 2 phrases and see if the suggestions change. Add any new suggestions.


    Continue extending your word and recording the suggestions.


    Repeat this process with with the other keywords in your competitor’s titles, the tags you had originally recorded, and any other keywords/phrasing you may have stumbled upon during the content creation phase.


    Feel free to continue the process outlined in the earlier section for analysing video traffic and competition if you notice a keyword you had overlooked in the earlier section.


    Title
    There are three ways you can go about creating a title for your video. You can A) create a keyword rich version B) Create a clickbait style title or C) wing it.


    Since I’m mostly speaking to the informational niche here, I’d suggest focusing on the keyword rich version while still utilizing copywriting tactics to convince viewership (hybrid approach).


    You’re title will basically be 2 long-tail keyword phrases (containing the broad terms you’re targeting) + some modifying terms to encourage click-throughs.


    These long-tail phrases will come from what you just found with the Youtube Autosuggest feature.


    Modifier 1 Long-tail keyword phrase 1: Second long-tail keyword phrase related to the first Modifier 2


    Modifiers: These can be terms like Best, Formula, Course, Secret, Fast, Cheap, etc. any term that makes people curious and want to click.

    Tags
    This is another section to add your long-tail keywords in. Basically, just use the terms your hijacked from competition as well as the autosuggest phrases you recorded.


    Try to stay under 15 tags as you may risk getting a penalty for spam tactics with anything more than that.


    Additionally, we are going to create a channel as a tag so that we have a higher chance of showing up in the recommended videos section if someone is watching one of our other videos.


    You can also tag related channels and videos to increase your chances of getting referral traffic from them.