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SEO question for all...

Discussion in 'White Hat SEO' started by tahoemnts, Feb 18, 2011.

  1. tahoemnts

    tahoemnts Registered Member

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    [FONT=georgia,serif]General SEO question. I have a client who has a domain and website which targets the real estate market and is ranked for the local keyword phrase. They want to branch into the vacation rental market and we have purchased some related domains. In an SEO sense, would you create a new and separate site for the vacation rental side of the biz and do separate SEO or just have one site combining both the real estate sales and vacation rental on one website? The existing real estate site/domain is aged back to 2000 and has some BLinks PR2.

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  2. Autumn

    Autumn Elite Member

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    2000 is a good age, but with only a PR 2 your existing site wouldn't give you that much leverage in the serps. Residential sales and short term rentals don't have that much to do with each other.

    I would build a whole new site themed strictly around vacation rentals, promote it / back link it as a completely separate entity, and then maybe do a bit of judicious linking between the two sites.
     
  3. dannyhw

    dannyhw Senior Member

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    I wouldn't worry about the PR2. If you've got good ranks for real estate, you'll benefit from that domain strength in vacation rentals. The only danger is adding content for vacation rentals might lower your ranking for the real estate stuff if there isn't enough juice to go around. Long term you're much better off with one domain but you can't get around shaking things up in the short term.
     
  4. kaizer

    kaizer Junior Member

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    I am also think that better to use current domain,because keywords related to each other,and old domain is better than new.
    Also,it will be right from seo and lsi side I guess.
     
  5. dgfalk

    dgfalk Power Member

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    If it were me I would just use the aged domain and have 1 site.
     
  6. utterlyadrift25

    utterlyadrift25 Jr. VIP Jr. VIP Premium Member

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    Pagerank and SERP Ranking have very little correlation to each other - don't believe me? do a couple searches and you'll often find sites with less PR outranking sites with a lot of PR.

    I would most definitely use the Site's Age/Existing Authority to rank for the new terms.

    In terms of Site Navigation, make sure that the new niche you're targeting is in a folder one level below the root domain (e.g. www.domain.com/newniche).

    To further leverage the power of your root domain, I would do the following:

    On the homepage of your website, I would create contextual links within some relevant content with your primary and secondary keyword.

    If you want to rank that one page for various keywords (which is very often the case) do the following before you embark on your link-building frenzy:

    Code:
    
    <a href="http://www.domain.com/newniche.html" title="primary keyword">
    <strong><em>primary keyword</strong></em></a>
    
    
    and

    your secondary keyword the same but add a # to the end of of the page's url like so:

    Code:
    
    <a href="http://www.domain.com/newniche.html#" title="secondary keyword"><strong><em>secondary keyword</strong></em></a>
    
    
    Why, you ask?

    You can leverage the SEO Strengthof the existing site for a few keywords instead of one.

    Google have a first link counts rule whereby the first time a URL is encountered on one page, it is the only time it's associated with it's anchor text or actually counts as a backlink; if you use the same URL on one page numerous times with lots of different anchor text, it will have little or no impact after the first time it's used.

    e.g.

    Code:
    
    <a href="domain.com/newniche.html>keyword 1</a>  - this one will count
    <a href="domain.com/newniche.html>keyword 2</a>
    <a href="domain.com/newniche.html>keyword 3</a>
    <a href="domain.com/newniche.html#>keyword 4</a> - this one will count 
    
    Using a # tag is one way you can override this rule as crawler registers it as an entirely new URL and you get to create two back links which should help you a fair amount in terms of SERP Rankings.

    Anyway this should actually help you a fair bit when starting out for your clients niche.

    Any questions or clarification needed, just ask!

    Good luck
     
  7. RandyRanter

    RandyRanter Newbie

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    1 site so you can leverage the power of the age and backlinks of the existing site...unless you can score an exact phrase domain but even then local kws is cakewalk