Well, I started doing a manual campaign for a client. I did a website audit, everything looked ok so I started building. The thing is that the client specified the url of the site: http://domain.com so I built links to that url After 2 weeks, I check his rankings and I see that on google he ranks with http://www.domain.com Yahoo and Bing goes well up for http://domain.com What should I do? Should I redirect domain.com to http://www.domain.com as this is the version indexed in google for every keyword? Or should I first change the backlinks that I made on web 2.0's to the www. version of the site and after that should I redirect it ? PS: it seems that the version for which the domain doesn't rank for any keyword is the domain.com one... Tricky stuff here Edit: is the 301 redirect passing 100% juice?