SEO & PPC
- Thread starter maxis
- Start date
GrizzlyBeardMan
Power Member
- Sep 16, 2017
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Landing page is important for the quality score. If it's matching the ad and the keyword for which you are advertising it will only provide benefits. Main of which is lower CPC because of the higher quality score.
TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
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I am confused how does on page have anything to do with PPC?
- Apr 25, 2011
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As above. Google use contents of your landing page to determine relevance right? So basically your page needs to be well optimized and targeted to the keyword that you are wanting to appear for in your PPC campaign. I read that to be essentially the same as optimizing your on-page for organic SEO.
Google are trying to do the same with adwords and organic - they want to be providing users with the most accurate results, they want high CTR and low bounce rate. So for adwords, they want pages to be relevant to the users search query in the same way they do for the organic results.
TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Thanks for the clarification
Chris.Roark
Elite Member
- Aug 16, 2016
- 1,942
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I heard this story of your SEO rankings affecting your PPC costs. But I highly doubt it.
All the metrics in G Ads dashboard are related to your kws, ads texts and landing page text.
In addition, when you start a new campaign, G sets it in "Learning mode" for a couple of weeks. During this time, it tries to learn as much as possible about your ads, pages and potential visitors.
All the metrics in G Ads dashboard are related to your kws, ads texts and landing page text.
In addition, when you start a new campaign, G sets it in "Learning mode" for a couple of weeks. During this time, it tries to learn as much as possible about your ads, pages and potential visitors.