I'm a bit unsure how to proceed..Here's my concern: A Company that has multiple franchises(no more than one per city/area) that use the main [national] website as their own. How do I optimize for EACH location without getting into duplicate content? i.e. lets say "widgets" as product and "new york, new jersey" as a couple city examples...using SAME website, optimize for New York Widgets AND New Jersey Widgets(etc with many different cities) I considered sub-domains, sub directories and even a post variable 'city=city1', just not sure how to get around the SE's thinking its duplicate content as I want to avoid having to spin each page for each franchise. Suggestions?