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SEO - optimize for multiple cities

Discussion in 'White Hat SEO' started by verbob, Oct 19, 2010.

  1. verbob

    verbob Newbie

    Aug 23, 2010
    Likes Received:
    I'm a bit unsure how to proceed..Here's my concern:

    A Company that has multiple franchises(no more than one per city/area) that use the main [national] website as their own.

    How do I optimize for EACH location without getting into duplicate content?

    i.e. lets say "widgets" as product and "new york, new jersey" as a couple city examples...using SAME website, optimize for New York Widgets AND New Jersey Widgets(etc with many different cities)

    I considered sub-domains, sub directories and even a post variable 'city=city1', just not sure how to get around the SE's thinking its duplicate content as I want to avoid having to spin each page for each franchise.