SEO on non-wordpress site

I've been doing SEO on Wordpress blogs, and I understand how it works. But how would I do SEO on just a website that have very minimal content? WP gives so many places to put keywords and text that can get you ranking easily, but then I think about websites that just have pretty pictures and flash/eye candy and rank well. How do they rank so well with google and earn their PR?

Hi,

I think it is just the same. put in your title tags, keyword density on articles and the most important part is to link build =)

Gian Sim

You just have to learn where to manually put your keywords into the html; the meta title, description etc., instead of having wordpress do it for you. It's easy.