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SEO METHOD literally rank for any term you want.

Discussion in 'White Hat SEO' started by Visionmedia, Mar 24, 2011.

  1. Visionmedia

    Visionmedia Newbie

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    Hey all,

    I thought i'd give you a little method i constantly use daily to get good rankings in different niches.

    Step 1 ?
    Term: Dog Training Monthly Searches: 60,500 globally (exact match) Competition: Don?t Know, Don?t Care

    Ok, so we?ll assume that I?m entering the dog training niche with a dog training blog. This keyword is a nice start and will get us a huge amount of traffic, blog subscribers and opt-ins if I can land a page one position.
    Before we go any further I just want to say that you CAN rank for any term you want. No, it?s not dead easy. No you won?t do it over night. But you CAN do it if you are consistent with your efforts.

    Let?s investigate the site already ranking #1.
    Step 1: Go to Google.com and type in ?Dog Training? (without the quotes). Click on the first organic listing that shows up.
    Step 2: What sort of site is it? It?s a blog, right? (Good news for us in this example)
    Step 3: Go to Yahoo! Site Explorer. (Just Google it) Paste the domain name of the number one ranking site into the bar and hit ?Explore URL?.

    Guess what? We can now see every link pointing to the site. It has, at this time of writing, 1,851 back links.

    What does this mean? It simply means we have to beat that number with either more links or higher quality links.
    If we have our on-page SEO right combined with the off-page SEO (links) correct we?ll outrank it, period.

    I don?t want to hear you grumbling about the sandbox, the site age, this excuse, that excuse. It?s BS. I?ve been doing this for too long. This is the
    process I use to consult to large corporate companies that want to rank for ?business loans? ETC.

    Now that we?ve investigated the competing site, we?ll now start by doing some on-page SEO for our dog training site to make sure it?s up to scratch.

    Step 2 ? On-Page SEO
    There are some rules when it comes to on-page optimisation and you need to follow them if you want any chance of ranking for broad terms like we do in this example.
    Rule 1 ? The keyword MUST appear in the URL somewhere. For example: DogTrainingShack.com
    DogTrainingTips.com
    DogTrainingGuru.com
    SimpleDogTraining.com

    Of course, there?s a good chance these are gone already but you get the idea.

    Rule 2 ? The keyword MUST be in the title tag and meta description. I don?t care what people say about this ranking factor. Some people say it has no effect but I?ve tested it. I have a site that ranks purely based on title tag and meta description so there.

    Rule 3 ? The keyword MUST appear on as many header tags as you can and post titles.

    Rule 4 ? The keyword MUST appear in the first sentence of your content and in the last sentence. Sprinkle the keyword through the body text but don?t overdo it.

    Rule 5 ? The keyword MUST appear in the ALT TEXT of all images.

    Rule 6 ? The keyword MUST appear as anchor text linking to another page of your site at least once somewhere on your site.

    Rule 7 ? You MUST link out to an authority site (Wikipedia) to a page about your topic.

    Additionally, if you?re using Wordpress you can use WP Super Cache to increase the site loading speed, add a Privacy Policy to keep Google happy and Google XML sitemaps to give the bots a guided tour for additional oomph.
    So that?s on-page catered for. Let?s make a start on getting these links.

    Step 3 ? Link Building

    Just to recap, we want to beat our competition by literally stealing the sites links plus adding some of our own. We do this by looking through the list of back links on Yahoo! Site Explorer to see how many of those places we can put our link.
    You know, places like other blogs, article directories, forums etc.
    You won?t always be able to put your link on the same places as the competing site which is why you want to build your own, too.
    My number one rule is to start off writing press releases and submitting them with keyword optimised anchor text linking back to your site.
    Start by writing 10 press releases and submit them to free press release distribution sites.

    prlog.org is a free press release site I recommend. Once you?ve started to submit press releases move forward by writing
    articles and submitting them to multiple article directories.
    Just because the site has 1,851 links, it doesn?t mean we have to write 1,851 pieces of content. In fact, the aim is to write as little as possible yet publish the articles to as many places as you can for maximum leverage.
    .EDU and .GOV Back Links

    These are the high quality links you?ll want to go after. Google loves sites like this because they are of high authority because they are used by schools, universities and government websites.
    Seriously, 10 of these links are worth 100?s if not more of the low quality article directories. Get a handful of these bad boys on board and your site will shoot up the rankings.
    Here?s how:

    Go to Google and type in site:.edu ?post a comment?
    That?ll bring up .EDU blogs that you can leave a comment on which means one very high quality link for you! If you want to find .GOV sites just replace the .EDU part for .GOV ? simples

    Here?s just a few ways to build links to beat the competitor:

    ? Press Releases ? Article Submissions ? Blog Commenting (.EDU & .GOV) ? Blog Commenting (Google ?Your Niche +Blogs?) ? Forum Signature Links (Google ?Your Niche +Forums?) ? Guest Posting on Blogs in your niche


    Conclusion

    So there you have it. Exactly how I rank for high competing keywords simply by investigating the competing site, finding out how many and what links are pointing to the site, then going after them by building higher volume and higher quality links.
    Now I?m not saying this is an overnight strategy. Of course it?s not. It can take anywhere from a few months to 6 months+ of consistent link
    building depending on the keyword but it works and the results are very much worth the wait.
    The power of this is great. Heck, even if it takes you 6-12 months to rank for the broad term, you?ll be ranking for the smaller long-tail keyword in the meantime anyway!

    Hope this helps a few out :)
     
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  2. 0_inspiration

    0_inspiration Regular Member

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    Thanks for the press release site, I'm gonna need to get one of those sent out tommorow (assuming I can make it through the day without quiting my now rather stressfull job!).
     
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  3. teeniegenie

    teeniegenie Supreme Member

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    OP: just to be clear - if I search "Dog Training" on Google, I'll find one of your sites on page 1 then or was that just a random search phrase you used for your post?

    Thanks and plus rep for the post.
     
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  4. Pixel Pirate

    Pixel Pirate Junior Member

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    This is a pretty straight forward SEO method and yes this will get you to the first page (there are exceptions depending on competition of course). The hard part is getting to the first position and staying there for competitive keywords.
     
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  5. snoozebot

    snoozebot Regular Member

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    Good share. You don't mention web 2.0 properties. I guess you don't use them; but I think web 2.0 properties can greatly help. I'm going to adopt part of your method and the other methods described here for my next niche site. Thanks!
     
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  6. latteronil

    latteronil Newbie

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    You have really put it in very simple way. Thanks for the elaboration.
     
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  7. Visionmedia

    Visionmedia Newbie

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    No that was just a random selection, just to give an idea on what google likes, thing is people are looking for that special method to go top, but i believe that if you stick to the straight standard and give google what they want you rise faster then anyone.
     
  8. Codythebest

    Codythebest Senior Member

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    How do you get 60,500 monthly searches. Google shows 823,000
    Am I missing something?
     
  9. Visionmedia

    Visionmedia Newbie

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  10. iseegreen

    iseegreen Power Member

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    If you didn't know how to do this before you read this post
    then you probably shouldn't be on the forum in the first place.

    Because lets be honest there's only a few sources of free traffic and this is the long term one/major one.
     
  11. Visionmedia

    Visionmedia Newbie

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    Are you looking at the broad searches? 60k is the exact match keyword not the broad searches.
     
  12. Abstroose

    Abstroose Elite Member

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    Pretty basic info here.. It's not gonna be that easy to rank for ANY term you want.
     
  13. Visionmedia

    Visionmedia Newbie

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    Ye it's pretty basic information, but it works, with googles new update, they only want one thing and thats unique content that the user is looking for.

    You aint gunna get far with 80 k profile links now, or 20 k crappy spammy blog comments.

    You want high page rank +3 same niche backlinks, keeping it basic is the way to go.
     
  14. Eagle Eye

    Eagle Eye Senior Member

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    Hi,

    Maybe this is a stupid question but you mention that you should have the keyword in the alt text for every image on the site. Does this include banners and such or just the images within posts? Also if you have an image that has nothing to do with the keyword should you still try to put it in the alt text?

    Thanks,
    wmoriarty
     
  15. Visionmedia

    Visionmedia Newbie

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    it aint a stupid question, everyone has to start somewhere. No you don't need to put it in the banners, just keep your keywords in the ALT text of every image if be it a picture on your article or content.

    Sure you can put your keyword in the ALT text even if the picture aint got nothing to do with the keyword.
     
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  16. snoozebot

    snoozebot Regular Member

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    This might actually make a lot of sense considering the many complaints about the drops in rankings of late.
     
  17. nanotechno

    nanotechno Junior Member

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    good info here...

    do you use scrapebox?
     
  18. Visionmedia

    Visionmedia Newbie

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    I do have scrapebox, but i don't use it for backlinking at all. I use it mostly for keyword research.

    Using scrapebox's keyword scraper, you pull up some gold mine keywords. I also use it for other things but not for creating blog comments, i don't see blog comments as a viable quality link now.

    Unless you manually search google blogs and actually read an article and make a quality comment, rather then mass commenting.
     
  19. Blinkman

    Blinkman Registered Member

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    Good share visionmedia. Especially finding the .edu and .gov links. Small tips and tricks that you tend to forget over a period of time but catch up due to threads like these. Thanks.
     
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  20. dantob

    dantob Power Member

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    The only issue I have is that looking at the number of backlinks that Yahoo Explorer reports can be way under reported than what the site actually has. I've run into this situation not only with my sites but when doing research for niches where the #1 site shows only like 30-40 backlinks and they are outranking all the sites with 100's or 1000's of backlinks. And these 30-40 backlinks that are being shown by YE aren't really high quality links either (just social bookmarking and article directories, blog comments, and not niche specific either) so I assume they have other quality links that are not being reported/shown.

    For example for a site of mine I could have like 300 links, but YE still shows it have like 55 links, but I might be ranking #1. But if someone researches that same niche and sees that the #1 site (my site) only has 55 links then are going think all I need is to get 60-75 links to beat out this site which might not be true at all.

    So how do you guys address this issue since I seem to be running into this issue alot now when researching where the #1 site has less than 100 links showing in YE for highly searched terms?